Archives: Higher Ed News

Reunions are an exciting time for alumni. It’s a time to return to old stomping grounds and drink in the atmosphere, action, and tradition of one of the most fun weekends on campus. At MIT, the campus hits overdrive each year as Reunions and commencement take place the first weekend of June. While this might […]

In this week’s issue: Top Insights on Social Media from the 2016 Student E-Expectations Survey, Quick Turnaround Graduation Video Content for Social Media, Mobile First is NOT Mobile Only and More

Exclusive Preview of the 2016 Student E-Expectations Survey Part 4: Email and Text This is the last part of the 4-installment series on the April 2016 Ruffalo Noel-Levitz survey results. This survey focuses on the E-expectations of college bound seniors and juniors (n=3,117) and will be officially released tomorrow at RNL Conference. If you read […]

In my communications work, I often decide to “bulk out”. Bulk might seem like a bad word to some, but it’s a strategy I rely on in my workforce of 1.5 people. Yes, in content creation we strive for quality over quantity, but I think there are times that quantity can trump shiny, glossy perfection. […]

Exclusive Preview of the 2016 Student E-Expectations Survey Part 3: Organic and Paid Search This is the 3rd part of the 4-installment series on the April 2016 Ruffalo Noel-Levitz survey results. This survey focuses on the E-expectations of college bound seniors and juniors (n=3,117) and will be officially released Wednesday. If you read the 1st […]

Exclusive Preview of the 2016 Student E-Expectations Survey Part 2: Higher Ed Websites This is the 2nd part of the 4-installment series on the April 2016 Ruffalo Noel-Levitz survey results. This survey focuses on the E-expectations of college bound seniors and juniors (n=3,117) and will be officially released next Wednesday. If you read the first […]

Exclusive Preview of the 2016 Student E-Expectations Survey in 4 Parts The results of the April 2016 Ruffalo Noel-Levitz survey on the E-expectations of college bound seniors and juniors (n=3,117) will be officially released next Wednesday. But, I managed to get the results – before anybody else – courtesy of Stephanie Geyer from RNL who […]

In this week’s newsletter issue: How PR Can Help with Social Media, Pokemon Training with UMSocial, Reaching +230K Facebook users organically with a 360-degree photo and More

Think of Social Media and Public Relations as Cousins The role of a social media administrator in higher education continues to evolve. We are taught daily that in order to succeed in our career, we need to wear multiple hats. Before my current position, I was strictly focused on social media. When I took on […]

What is UX? The term user experience, or UX, is still relatively new in higher ed marketing, but it is fundamental to the work marketers do every day. Put simply, user experience is about becoming the advocate for the end user of our website and other digital systems. It’s making sure that we’re delivering what […]