Archives: Higher Ed News

At Higher Ed Experts, we believe in the power of education.

That's why hundreds of higher ed marketers - your colleagues - and their institutions (universities, colleges and schools) have invested time and money in our trusted training programs. Our higher ed conferences and courses have helped them tackle today's and tomorrow's higher education marketing challenges.

Higher Ed Web Content: The Look and Feel of Good Web Writing

Higher Ed Web Content: The Look and Feel of Good Web Writing

Get ready for a test! Which of the following web pages would you rather read? OPTION A OPTION B I know you can’t read them, but trust your gut here. Which looks the most appealing? This is a version of the “squint test” as it’s known in design circles. The squint test helps designers step away […]

Great #highered content pros to follow: Zoe Barker (@DePaulWebComm) from DePaul University

Great #highered content pros to follow: Zoe Barker (@DePaulWebComm) from DePaul University

Zoe Barker, Web Administrator at DePaul University, is one of the 12 presenters of the 3rd Higher Ed Content Conference. In this 3-question interview, Zoe shares a surprising outcome from content work, the biggest hurdle for content quality and a higher ed content dream. 1) What’s the most surprising outcome – in your work with […]

5 things I’ve learned teaching social media marketing for higher education #hesm

5 things I’ve learned teaching social media marketing for higher education #hesm

Teaching is the best way to learn. I’ve learned so much (and keep learning) about social media marketing in higher education with your colleagues who’ve enrolled in the 8-week professional certificate I teach since 2011. How I fell into teaching… I stumbled into teaching social media marketing almost by accident in 2010. At that time, […]

Great #highered content pros to follow: Steve Thompson (@ratamahattass) – University of Sheffield

Great #highered content pros to follow: Steve Thompson (@ratamahattass) – University of Sheffield

Steve Thompson, Head of Digital at University of Sheffield, is one of the 12 presenters of the 3rd Higher Ed Content Conference. In this 3-question interview, Steve shares a surprising outcome from content work, the biggest hurdle for content quality and a higher ed content dream. 1) What’s the most surprising outcome – in your […]

Newsletter: #highered Dream Content Ideas, Email, Instagram, #Hesm & Generation Z

Newsletter: #highered Dream Content Ideas, Email, Instagram, #Hesm & Generation Z

What’s up in higher ed this week? Karine Joly has published a weekly email newsletter (on Wednesday mornings) since December 2008. Check out this week’s selection of articles, blog posts and news stories, carefully curated to help higher ed digital professionals like you keep up with what matters! Get Inspired! 12 Dream Content Ideas for […]

Higher Education Marketing Memos: Social Media vs. Email — Who dunnit? by Allison O’leary

Higher Education Marketing Memos: Social Media vs. Email — Who dunnit? by Allison O’leary

RE: Email Marketing – The Court Has Reached a Verdict And on the charge of murder in the first degree, the people of digital marketing find the defendant, Social Media, not guilty. So the next time someone lazily extends the old cliche that social media killed email marketing, you be sure to tell them you […]

Great #highered content pros to follow: @RavidJain from Boston College

Great #highered content pros to follow: @RavidJain from Boston College

Ravi Jain, Senior Associate Director, Digital Media and Web Development at Boston College, is one of the 12 presenters of the 3rd Higher Ed Content Conference. In this 3-question interview, Ravi shares a surprising outcome from content work, the biggest hurdle for content quality and a higher ed content dream. 1) What’s the most surprising […]

Newsletter: Social Media, #UMSocial Snapchat, Emojis, Present at #heweb16 & Apple Event Recap, #hesm

Newsletter: Social Media, #UMSocial Snapchat, Emojis, Present at #heweb16 & Apple Event Recap, #hesm

What’s up in higher ed this week? Karine Joly has published a weekly email newsletter (on Wednesday mornings) since December 2008. Check out this week’s selection of articles, blog posts and news stories, carefully curated to help higher ed digital professionals like you keep up with what matters! 10 tips for running a social media […]

Great #highered content pros to follow: Cameron Pegg (@ghostwhowrites) from Griffith University)

Great #highered content pros to follow: Cameron Pegg (@ghostwhowrites) from Griffith University)

Cameron Pegg, Executive Adviser for Engagement at Griffith University, is one of the 12 presenters of the 3rd Higher Ed Content Conference. In this 3-question interview, Cameron shares a surprising outcome from content work, the biggest hurdle for content quality and a higher ed content dream. 1) What’s the most surprising outcome – in your […]

Great #highered content pros to follow: Sofia Tokar (@stokar) from U of Rochester

Great #highered content pros to follow: Sofia Tokar (@stokar) from U of Rochester

Sofia Tokar, Web Writer at University of Rochester, is one of the 12 presenters of the 3rd Higher Ed Content Conference. In this 3-question interview, Sofia shares a surprising outcome from content work, the biggest hurdle for content quality and a higher ed content dream. 1) What’s the most surprising outcome – in your work […]