Professional Photos, Videos and Live Streams 101: Strategies and Tips From Campus Pros
January 18, 19 & 20, 2011 – 1PM-2PM ET
Registration fee: $350 (3 live webinars, 1 year recording access, transcripts, handouts)
“Professional Photos, Videos and Live Streams 101” is a 3-webinar series that will help you learn (or train your campus content contributors on) how to take photos, shoot videos and live stream events like a pro. With tighter budgets and the increasing need for multimedia content, more and more communication, marketing, publication and web professionals are asked to take photos, shoot videos or live stream events without any formal training. This series is designed to offer winning strategies and practical tips to improve the quality of your photos, videos or live streaming events on a shoestring for teams who can’t rely on a professional photographer, videographer or live streaming expert.
January 18, 2011 – 1PM-2PM ET – Rain date: January 25, 2011
How to plan, shoot and edit your campus and event photos
Judson Copland, Director of Creative Services at Oklahoma Christian University, will explain how professional campus photographers plan, shoot and edit their photos. He will also help you steal the best-kept secrets behind professional shots. Judson will finally share useful strategies and best practices to create great photos with regular digital cameras.
January 19, 2011 – 1PM-2PM ET – Rain date: January 26, 2011
How to plan, shoot and edit your news and campus videos
Mike Richwalsky, Director of Marketing Services at John Carroll University, will share his 10-steps plan to help you create – on a budget – videos that will get watched . He will provide practical tips and tricks to plan, shoot and edit your videos like a pro.
January 20, 2011 – 1PM-2PM ET – Rain date: January 27, 2011
How to plan, organize and produce the live streaming of your campus events
Seth Odell, Communications Associate at the UCLA School of Public Affairs and the host of Higher Ed Live, a live streaming weekly show, will guide you through the many decisions you’d have to make before you can live stream your first event. He will also share do’s and don’ts to help you plan, organize and produce your live streaming event.
What you will learn:
- How to take professional photos and videos with consumer-grade digital cameras
- How to edit photos and videos.
- When it makes sense to live stream your campus events and how to do plan for it
- How to improve the overall quality of your campus photos, videos and live streaming events
Who should attend and why:
- Primary audience: web editors, newsletter editors, magazine editors or writer, communications, news, public affairs, web communications and web services teams as well as CMS content contributors
- May also attend: Alum association/office teams , advancement and admissions teams, academic department chairs and student affairs teams, anybody on campus who wants to improve the quality of his/her photos, videos and live streaming events.
Judson Copeland, Director of Creative Services – Oklahoma Christian University
Judson Copeland is the Director of Creative Services at Oklahoma Christian University, a private university in Oklahoma City, OK. He began photographing for the school in 1998 and helped transform the department into an award winning in-house design team.
Mike Richwalsky, Director of Marketing Services –
John Carroll University
Mike Richwalsky is director of marketing services at John Carroll University, located in Cleveland, Ohio, where he is responsible for the University’s web development and electronic marketing. Mike has also directed, produced and edited dozens of online videos shot on campus.
Working at UCLA since 2007, Seth Odell has helped conceptualize and launch strategic university-wide social media initiatives, including UCLA’s YouTube, Facebook and Twitter pages. In recent years, Seth has worked to incorporate live streaming into various campus marketing efforts.
Important information for Webinar attendees:
- Feel free to gather your team members around your computer or a larger campus group in front of a screen with an LCD projector.
- Audio is done via voice over IP but you can also access it via a toll free number if it’s more convenient for you
- Webinar slides are available as PDF files prior to the sessions for easy note-taking.
- Access instructions will be emailed to registered attendees along with links to the presentation files on January 14, 2011 – and will be accessible from the top of this webinar page as well.
- In case a webinar needs to be rescheduled, it will be on the date listed above as its “rain date.”
The fee for a webinar series is for a single connection with an unlimited number of attendees at that connection. The fee includes the following:
- Access to the webinar event and question period
- A one year unlimited access to the recording of the event on-demand through a link that we will provide to you.
- All webinar materials