Archives: COVID-19 Communications

At Higher Ed Experts, we believe in the power of education.

That's why hundreds of higher ed marketers - your colleagues - and their institutions (universities, colleges and schools) have invested time and money in our trusted training programs. Our higher ed conferences and courses have helped them tackle today's and tomorrow's higher education marketing challenges.

10 Higher Ed “Return to Campus” Videos

10 Higher Ed “Return to Campus” Videos

Short videos, big messages As I was working on my post about COVID-19 testing, move-in days and orientations sharing the top insights from my July 29 “minute-poll” (3-question weekly surveys of my Wednesday email newsletter readers on timely topics for higher ed marketers and communicators), I stumbled across some examples of “return to campus” videos […]


Higher Ed COVID-19 Testing, Virtual Orientations & Staggered Move-in Days

Higher Ed COVID-19 Testing, Virtual Orientations & Staggered Move-in Days

COVID-19 Campus Testing: Not Required on the Majority of Higher Ed Campuses While most higher ed institutions planning a back-to-school in person this Fall will make masks mandatory for students, many plans are still work in progress. Still so many questions, so many unknowns. A comfortable majority of the respondents of my July 29 “minute-poll” […]


15 higher ed social media ideas to make college students wear masks on campus

15 higher ed social media ideas to make college students wear masks on campus

Must-Have Masks on Most Campuses The back-to-campus plan might still be a work in progress (sometimes with a moving target) for some institutions of higher education, but, there’s no doubt that face-covering masks will be the new must-have Fall 2020 accessory on college campuses around the world. An incredibly large majority of the respondents in […]


9 higher ed “back-to-school” plans and websites for Fall 2020

9 higher ed “back-to-school” plans and websites for Fall 2020

2020 Back to School or… Not in Higher Ed? Does it feel like March all over again? While there’s nothing spring-ish about the hot days of summer in North America right now, the indecision and the trickling of closing (or postponed reopening) announcements have brought a feeling of deja-vu these past few days. With the […]


Watch “Hosting Online Events Lessons Learned” and register for weekly free “Talk & Learn” on Fridays

Watch “Hosting Online Events Lessons Learned” and register for weekly free “Talk & Learn” on Fridays

Lessons learned and top mistakes to avoid when hosting online events Samantha Dickinson (University of Cincinnati) and Karine Joly (Higher Ed Experts) presented a 14-minute session on “Lessons Learned Hosting Online Events” in 2 parts:“ Hosting online events for admitted students”“ Top mistakes to avoid when planning & hosting online events” Allison Turcio (Siena College) […]


#HEETalkLearn Posts that Worked (May 22, 2020): Pick 3 Challenge, Campus Faves, Brad Pitt’s Message & Grads on TikTok

#HEETalkLearn Posts that Worked (May 22, 2020): Pick 3 Challenge, Campus Faves, Brad Pitt’s Message & Grads on TikTok

Posts that Works from the #HEETalkLearn Speakers & Attendees Every week at the Higher Ed Experts’ Free Friday Talk & Learn we have a 10-min session on a given topic, but I also share a quick round up of the best performing posts of the previous week suggested by speakers and attendees along with templates […]


Watch “Virtual Commencement Lessons Learned” and register for weekly free “Talk & Learn” on Fridays

Watch “Virtual Commencement Lessons Learned” and register for weekly free “Talk & Learn” on Fridays

Virtual Celebrations for the Class of 2020 This week’s Higher Ed Experts’ Talk & Learn was a 54-min panel discussion among 4 social media professionals on the virtual celebration for the Class of 2020 their respective schools put together:Carly McCarthy (UCF)Philip Jones (UNC Chapel Hill)Tyler Thomas (UNL)Jamila Walker (ODU Resources & templates UNC Chapel Hill’s […]


#HEETalkLearn Posts that Worked (May 15, 2020): Special “Virtual Commencement” Edition with UCF, UNL, ODU & UNC Chapel Hill

#HEETalkLearn Posts that Worked (May 15, 2020): Special “Virtual Commencement” Edition with UCF, UNL, ODU & UNC Chapel Hill

Posts that Works from the #HEETalkLearn Speakers & Attendees Every week at the Higher Ed Experts’ Free Friday Talk & Learn we have a 10-min session on a given topic, but I also share a quick round up of the best performing posts of the previous week suggested by speakers and attendees along with templates […]


Watch “Planning & Hosting Online Giving Days Now” and register for weekly free “Talk & Learn” on Fridays

Watch “Planning & Hosting Online Giving Days Now” and register for weekly free “Talk & Learn” on Fridays

Planning & Hosting Online Giving Days Now Jasmine Terán (Occidental College) and Tonya Oaks Smith (Louisiana Tech University) presented a 12-minute session on “Planning & Hosting Online Giving Days Now” in 2 parts:“Pivoting your 1st Giving Day plans on the fly ”“ Adapting plans for your next Giving Day ” Resources & templates Donors give […]


#HEETalkLearn Posts that Worked (May 8, 2020): UCF Commencement, Tom Hank’s 5-Min Speech, Giving Tuesday, Virtual Alma Mater & Coloring Pages

#HEETalkLearn Posts that Worked (May 8, 2020): UCF Commencement, Tom Hank’s 5-Min Speech, Giving Tuesday, Virtual Alma Mater & Coloring Pages

Posts that Works from the #HEETalkLearn Speakers & Attendees Every week at the Higher Ed Experts’ Free Friday Talk & Learn we have a 10-min session on a given topic, but I also share a quick round up of the best performing posts of the previous week suggested by speakers and attendees along with templates […]