Author Archive

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That's why hundreds of higher ed marketers - your colleagues - and their institutions (universities, colleges and schools) have invested time and money in our trusted training programs. Our higher ed conferences and courses have helped them tackle today's and tomorrow's higher education marketing challenges.

3 questions on #highered analytics to Joshua Dodson, Vice President of Marketing & Innovation – VisionPoint Marketing

3 questions on #highered analytics to Joshua  Dodson, Vice President of Marketing & Innovation – VisionPoint Marketing

Joshua Dodson, Vice President of Marketing & Innovation – VisionPoint Marketing, is one of the 12 presenters of the 2019 Higher Ed Analytics Conference. In this 3-question interview, Tiffany shares with us thoughts on what’s next for higher ed analytics in 2019, advice to get more strategic with measurement and tips to make analytics reports […]


2018 #HigherEd Holidays Video Selection by Karine Joly

2018 #HigherEd Holidays Video Selection by Karine Joly

Looking for the 2019 selection of Higher Ed Holidays Videos? It’s now available! A 2018 twist on a higher ed holidays tradition! I love holidays videos. For the past 8 years I’ve watched lots of them to create a nice annual collection I shared on my blog College Web Editor for everybody’s viewing pleasure (2010 […]


HO! HO! HO! Get Ready for 2019 and Make Your #HigherEd & #HESM Team Jolly!

HO! HO! HO! Get Ready for 2019 and Make Your #HigherEd & #HESM Team Jolly!

What are your top professional goals for 2019? What do you need to learn to get there? As you know Higher Ed Experts is the only school focusing exclusively on digital professionals like you working in universities and colleges. With more than 1,000 alums working in higher education, we’re one of the most represented schools […]


3 questions on #highered analytics to Avinash Tripathi, Executive Director of Analytics – Kaplan Higher & Professional Education

3 questions on #highered analytics to Avinash Tripathi, Executive Director of Analytics – Kaplan Higher & Professional Education

Avinash Tripathi, Executive Director of Analytics – Kaplan Higher & Professional Education, is one of the 12 presenters of the 2019 Higher Ed Analytics Conference. In this 3-question interview, Avinash shares with us thoughts on what’s next for higher ed analytics in 2019, advice to get more strategic with measurement and tips to make analytics […]


3 questions on #highered analytics to Mandee Englert, Digital Strategist – Penn State University

3 questions on #highered analytics to Mandee Englert, Digital Strategist – Penn State University

Mandee Englert, Digital Strategist – Penn State University, is one of the 12 presenters of the 2019 Higher Ed Analytics Conference. In this 3-question interview, Mandee shares with us thoughts on what’s next for higher ed analytics in 2019, advice to get more strategic with measurement and tips to make analytics reports more efficient 1) […]


3 questions on #highered analytics to Jessica Stutt, Integrated Marketing Manager – University of New Brunswick

3 questions on #highered analytics to Jessica Stutt, Integrated Marketing Manager –  University of New Brunswick

Jessica Stutt, Integrated Marketing Manager – University of New Brunswick, is one of the 12 presenters of the 2019 Higher Ed Analytics Conference. In this 3-question interview, Jessica shares with us thoughts on what’s next for higher ed analytics in 2019, advice to get more strategic with measurement and tips to make analytics reports more […]


3 questions on #highered analytics to Aaron Baker, Associate Director of Content Strategy- Harvard University

3 questions on #highered analytics to Aaron Baker, Associate Director of Content Strategy- Harvard University

Aaron Baker, Associate Director of Content Strategy- Harvard University, is one of the 12 presenters of the 2019 Higher Ed Analytics Conference. In this 3-question interview, Aaron shares with us thoughts on what’s next for higher ed analytics in 2019, advice to get more strategic with measurement and tips to make analytics reports more efficient […]


Higher Ed Analytics Watchlist for 2019: 12 takes on what’s coming in higher ed digital measurement

Higher Ed Analytics Watchlist for 2019: 12 takes on what’s coming in higher ed digital measurement

What will make a big difference for higher ed analytics and measurement in 2019? That’s the question every higher ed marketer want to see answered! There are so many possibilities… and still so many challenges when it’s time to measure the impact of digital marketing initiatives in higher education. So, I asked the 11 higher […]


Sneak Peek of the 6th #HigherEd Social Media Conference: #HESM18 Preview Day

Sneak Peek of the 6th #HigherEd Social Media Conference: #HESM18 Preview Day

Practice Makes Perfect I’ve spent most the day on November 14 in rehearsals with the speakers of the Higher Ed Social Media Conference scheduled Nov 28, 2018 – our next online conference with only a few seats left. This preview day is a fantastic opportunity for all the speakers to practice to make sure we […]


4 questions to great #HESM pros to follow: Geoff Coyle, Social Media Editor – West Virginia University

4 questions to great #HESM pros to follow: Geoff Coyle, Social Media Editor – West Virginia University

Geoff Coyle, Social Media Editor at West Virginia University, is one of the 12 presenters of the 6th Higher Ed Social Media Conference. In this 4-question interview, Geoff tells us about the plan for Facebook in 2019, a new tool, 3 higher ed social media accounts and an inspiring social media campaign idea. 1) Considering […]