Author Archive

At Higher Ed Experts, we believe in the power of education.

That's why hundreds of higher ed marketers - your colleagues - and their institutions (universities, colleges and schools) have invested time and money in our trusted training programs. Our higher ed conferences and courses have helped them tackle today's and tomorrow's higher education marketing challenges.

3 questions on content to great #highered pros to follow: Aaron Baker, Digital Analytics Lead – Harvard University

3 questions on content to great #highered pros to follow: Aaron Baker, Digital Analytics Lead – Harvard University

Aaron Baker, Digital Analytics Lead at Harvard University, is one of the 12 presenters of the 2018 Higher Ed Content Conference. In this 3-question interview, Aaron tells us about the best content advice ever, content performance measurement and a favorite content tool. 1) What is the best advice you’ve ever been given when it comes […]

Newsletter: Open Conference CFPs, #HESM Takeovers, Strategy, EU Privacy Law, Web Accessibility & More

Newsletter: Open Conference CFPs, #HESM Takeovers, Strategy, EU Privacy Law, Web Accessibility & More

In this week’s issue: Tips for social media takeovers, DIY Web Accessibility Blue Print, Strategy and More

3 questions on content to great #highered pros to follow: Erika Forsack, Social Media Strategist – Virginia Commonwealth University

3 questions on content to great #highered pros to follow: Erika Forsack, Social Media Strategist – Virginia Commonwealth University

Erika Forsack, Social Media Strategist – Virginia Commonwealth University, is one of the 12 presenters of the 2018 Higher Ed Content Conference. In this 3-question interview, Erika tells us about the best content advice ever, content performance measurement and a favorite content tool. 1) What is the best advice you’ve ever been given when it […]

Higher Ed DigiTALES: Time to submit a proposal for these 4 Higher Ed Marketing Conferences!

Higher Ed DigiTALES: Time to submit a proposal for these 4 Higher Ed Marketing Conferences!

Higher Ed DigiTAL(ES) is a new series on career advice for digital marketers and communicators working in higher education. Expect tips, tricks, tools and tales collected through a decade helping your higher ed colleagues learn and grow in their digital career. Higher Ed Marketing Conference Season: FOMO and Weather Delays We are in the midst […]

3 questions on content to great #highered pros to follow: Jeff Stevens, Assistant Web Manager – University of Florida Health

3 questions on content to great #highered pros to follow: Jeff Stevens, Assistant Web Manager – University of Florida Health

Jeff Stevens, Assistant Web Manager at UF Health, is one of the 12 presenters of the 2018 Higher Ed Content Conference. In this 3-question interview, Jeff tells us about the best content advice ever, content performance measurement and a favorite content tool. 1) What is the best advice you’ve ever been given when it comes […]

Newsletter: Best Content Advice for #HigherEd, Vero, CASE Awards, Vero, Social Media Usage & #HESM News

Newsletter: Best Content Advice for #HigherEd, Vero, CASE Awards, Vero, Social Media Usage & #HESM News

In this week’s issue: best higher ed content advice according to the ones who received it, Vero, Social Media Usage in 2018, Facebook, Twitter and other news

3 questions on content to great #highered pros to follow: Andrew Cassel, Social Media Admin – University of Alaska Fairbanks

3 questions on content to great #highered pros to follow: Andrew Cassel, Social Media Admin – University of Alaska Fairbanks

Andrew Cassel, Social Media Admin at the University of Alaska Fairbanks, is one of the 12 presenters of the 2018 Higher Ed Content Conference. In this 3-question interview, Andrew tells us about the best content advice ever, content performance measurement and a favorite content tool. 1) What is the best advice you’ve ever been given […]

3 questions on content to great #highered pros to follow: Carol Duan, International Social Media Specialist – Boston University

3 questions on content to great #highered pros to follow: Carol Duan, International Social Media Specialist – Boston University

Carol Duan, International Social Media Specialist at Boston University, is one of the 12 presenters of the 2018 Higher Ed Content Conference. In this 3-question interview, Carol tells us about the best content advice ever, content performance measurement and a favorite content tool. 1) What is the best advice you’ve ever been given when it […]

Newsletter: Higher Ed Content, Duplicate, Rankings, Social Media Trolls, Facebook Metrics and More #HESM

Newsletter: Higher Ed Content, Duplicate, Rankings, Social Media Trolls, Facebook Metrics and More #HESM

In this week’s issue: dealing with social media trolls, linkedin groups, video content, etc.

3 questions on content to great #highered pros to follow: Sonja Likness Foust, Director of Social Media and Content Strategy – Duke University

3 questions on content to great #highered pros to follow: Sonja Likness Foust, Director of Social Media and Content Strategy – Duke University

Sonja Likness Foust, Director of Social Media and Content Strategy at Duke University, is one of the 12 presenters of the 2018 Higher Ed Content Conference. In this 3-question interview, Sonja tells us about the best content advice ever, content performance measurement and a favorite content tool. 1) What is the best advice you’ve ever […]