Author Archive

At Higher Ed Experts, we believe in the power of education.

That's why hundreds of higher ed marketers - your colleagues - and their institutions (universities, colleges and schools) have invested time and money in our trusted training programs. Our higher ed conferences and courses have helped them tackle today's and tomorrow's higher education marketing challenges.

Calling all higher ed experts in Web Analytics, SEO or Web Writing: Join the Faculty!

Calling all higher ed experts in Web Analytics, SEO or Web Writing: Join the Faculty!

Almost 1000 Higher Ed Experts! A month ago when I introduced Nikki Sunstrum’s conference keynote in Boston, I got a chance to thank the higher ed community for the contributions hundreds of its members made to help grow the professional online school for higher ed digital marketers and communicators Higher Ed Experts has become over […]


Newsletter: Measuring Social, Facebook Fake Ads, Snapchat, New YouTube, Digital Habits & More

Newsletter: Measuring Social, Facebook Fake Ads, Snapchat, New YouTube, Digital Habits & More

In this week’s issue:


Newsletter: Video Everywhere, Beloit College Mindset list, #eduweb17 Recap, HTTPS & #HigherEd

Newsletter: Video Everywhere, Beloit College Mindset list, #eduweb17 Recap, HTTPS & #HigherEd

In this week’s issue: Recap from the eduWeb Conference, Tips for Talking-Head Videos, Videos in Facebook and the Class of 2021 Mindset


Newsletter: New @HighereEdExperts Faculty, Market Research, FB & Instagram Redesigns, #HESM Stories & Online Trust

Newsletter: New @HighereEdExperts Faculty, Market Research, FB & Instagram Redesigns, #HESM Stories & Online Trust

In this week’s issue: Tips for social media managers, Report on the future of online trust, Facebook and Instagram Redesigns and more


2 new instructors for @HigherEdExperts’ certificate program on social media measurement for #highered

2 new instructors for @HigherEdExperts’ certificate program on social media measurement for #highered

Holly Sherburne (Bowdoin College) and Jessica Stutt (UNB) to replace Dr. Liz Gross After her 2.5-year tenure with Higher Ed Experts, Dr. Liz Gross taught her last course session of our professional certificate program on social media measurement for higher ed this summer. She has stopped teaching the 4-week online program in order to focus […]


Newsletter: #eduWeb17 Keynote Videos, Google Data Studio, Instagram Live Chat, SnapChat Power Editor & More

Newsletter: #eduWeb17 Keynote Videos, Google Data Studio, Instagram Live Chat, SnapChat Power Editor & More

In this week’s issue: 3 short videos from Nikki Sunstrum’s and CC. Chapman’s keynotes at the 2017 EduWeb Conference.


Back from the #eduWeb17 Conference: 3 short videos from Nikki Sunstrum’s and CC. Chapman’s keynotes #highered #hesm

Back from the #eduWeb17 Conference: 3 short videos from Nikki Sunstrum’s and CC. Chapman’s keynotes #highered #hesm

Missed the eduWeb Conference in Boston this week? I’m just back at the office this morning after spending 3 great days in beautiful Boston for the eduWeb conference. It’s too early to come up with some thoughtful takeaways, so I just want to share 3 short videos I shot and shared live (without any editing) […]


Newsletter: 2017 E-Expectations Study, Analytics Reporting, Facebook & #HESM News

Newsletter: 2017 E-Expectations Study, Analytics Reporting, Facebook & #HESM News

In this week’s issue: Effective analytics reporting for higher ed, Facebook Stories, Social Media Picture Size and more


Newsletter: Top Insights from 2017 E-Expectation Survey, Faster Websites, Snapchat Ads, Google’s New Feed & Facebook #HESM News

Newsletter: Top Insights from 2017 E-Expectation Survey, Faster Websites, Snapchat Ads, Google’s New Feed & Facebook #HESM News

In this week’s issue: Exclusive preview of the results from the 2017 E-Expectations Research on digital habits of parents and prospective students.


Top Insights on Social Media for #HigherEd from the 2017 Parent E-Expectations Survey [Exclusive] #hesm

Top Insights on Social Media  for #HigherEd from the 2017 Parent E-Expectations Survey [Exclusive] #hesm

Exclusive Preview of the 2017 Student & Parent E-Expectations Survey Part 7: Social Media for Parents This is the last part of the 7-installment series on the April 2017 RNL E-Expectations survey results. This survey focuses on the E-expectations of high school seniors, juniors and sophomores (n=4,274) and their parents (n=3,530) and will be officially […]