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At Higher Ed Experts, we believe in the power of education.

That's why hundreds of higher ed marketers - your colleagues - and their institutions (universities, colleges and schools) have invested time and money in our trusted training programs. Our higher ed conferences and courses have helped them tackle today's and tomorrow's higher education marketing challenges.

Newsletter: 12 #highered Analytics Wild Cards, #hesm Value, Redesigned, Periscope & President on SnapChat

Newsletter: 12 #highered Analytics Wild Cards, #hesm Value, Redesigned, Periscope & President on SnapChat

What’s up in higher ed this week? Karine Joly has published a weekly email newsletter (on Wednesday mornings) since December 2008. Check out this week’s selection of articles, blog posts and news stories, carefully curated to help higher ed digital professionals like you keep up with what matters! 12 Analytics Wild Cards for 2016 in […]


Does Your Campus Social Media Program Really Matter? #hesm

Does Your Campus Social Media Program Really Matter? #hesm

Social Media Measurement with Dr. Liz Gross I created this course on Social Media Measurement for Higher Ed to address what I think is a key piece of social media strategy missing on most campuses—tying social media efforts back to department and institutional goals. In order to be effective marketers and communicators, we need to […]


Newsletter: 2016 Trends & Resolutions, #hesm and Web Analytics, Too Long, FB Video Captions, Drones & Jobs

Newsletter: 2016 Trends & Resolutions, #hesm and Web Analytics, Too Long, FB Video Captions, Drones & Jobs

What’s up in higher ed this week? Karine Joly has published a weekly email newsletter (on Wednesday mornings) since December 2008. Check out this week’s selection of articles, blog posts and news stories, carefully curated to help higher ed digital professionals like you keep up with what matters! Check out the 2016 Higher Ed Analytics […]


HO! HO! HO! Get Ready for 2018 and Make Your #HigherEd & #HESM Team Jolly!

HO! HO! HO! Get Ready for 2018 and Make Your #HigherEd & #HESM Team Jolly!

What are your top professional goals for 2018? What do you need to learn to get there? As you know Higher Ed Experts is the only school focusing exclusively on digital professionals like you working in universities and colleges. With close to 1,000 alums working in higher education, we’re one of the most represented schools […]


Newsletter: #HESM15 Storify, #HEA16 Speakers, Holidays Videos, Social Media Apps, Twitter & Memes

Newsletter: #HESM15 Storify, #HEA16 Speakers, Holidays Videos, Social Media Apps, Twitter & Memes

What’s up in higher ed this week? Karine Joly has published a weekly email newsletter (on Wednesday mornings) since December 2008. Check out this week’s selection of articles, blog posts and news stories, carefully curated to help higher ed digital professionals like you keep up with what matters! Submit your school’s 2015 Holidays Video Card […]


How To Choose Social Media Monitoring Software for #HESM Pros

How To Choose Social Media Monitoring Software for #HESM Pros

8 Steps To Choose Social Media Monitoring Software A comprehensive social media program includes social listening. Also called social media monitoring, it’s a process of searching the internet in real-time for mentions of your brand on blogs, social networks, forums, and other websites. After finding these mentions, the content is analyzed for themes, sentiment, and […]


Newsletter: 2015 Holidays Videos, Giving Tuesday, #AMAHigherEd, Snapchat & Drones

Newsletter: 2015 Holidays Videos, Giving Tuesday, #AMAHigherEd, Snapchat & Drones

What’s up in higher ed this week? Karine Joly has published a weekly email newsletter (on Wednesday mornings) since December 2008. Check out this week’s selection of articles, blog posts and news stories, carefully curated to help higher ed digital professionals like you keep up with what matters! How will demographics change enrollment? From Higher […]


Newsletter: #HigherEd Analytics Conference CFP, Periscope, Facebook, #ConfabEdu Recap

Newsletter: #HigherEd Analytics Conference CFP, Periscope, Facebook, #ConfabEdu Recap

What’s up in higher ed this week? Karine Joly has published a weekly email newsletter (on Wednesday mornings) since December 2008. Check out this week’s selection of articles, blog posts and news stories, carefully curated to help higher ed digital professionals like you keep up with what matters! Present at the 2016 #highered Analytics Conference: […]


Great #hesm pros to follow: Nikki Sunstrum (@nikkisunstrum) from University of Michigan (@UMich)

Great #hesm pros to follow: Nikki Sunstrum (@nikkisunstrum) from University of Michigan (@UMich)

Nikki Sunstrum, Director of Social Media at the University of Michigan, is one of the 12 presenters of the 3rd Higher Ed Social Media Conference. In this 3-question interview, Nikki tells us how she manages social media, shares a surprising social media outcome and tackles the tough ROI question. 1) How do you manage your […]


Newsletter: #AMAHigherEd Selection, Social Media Surprises, FB Insights, Snapchat & Analytics Proposals

Newsletter: #AMAHigherEd Selection, Social Media Surprises, FB Insights, Snapchat & Analytics Proposals

What’s up in higher ed this week? Karine Joly has published a weekly email newsletter (on Wednesday mornings) since December 2008. Check out this week’s selection of articles, blog posts and news stories, carefully curated to help higher ed digital professionals like you keep up with what matters! 12 Surprising Social Media Outcomes for #HigherEd […]