Higher Ed Experts Faculty: Speakers & Instructors

At Higher Ed Experts, we believe in the power of education.

That's why hundreds of higher ed marketers - your colleagues - and their institutions (universities, colleges and schools) have invested time and money in our trusted training programs. Our higher ed conferences and courses have helped them tackle today's and tomorrow's higher education marketing challenges.

Aaron Baker
Aaron Baker

Aaron is a 15-year veteran in the Higher Education industry, with experience in Admissions, Academic Affairs, Information Technology, and Marketing Communications. Aaron is the associate director of content strategy for Harvard University Public Affairs and Communications, where his primary responsibility is measuring the impact of digital content produced by Harvard or written about Harvard. He […]


Aaron Coleman
Aaron Coleman

Aaron Coleman is a Senior Web Developer with the University of Nebraska-Lincoln’s Internet and Interactive Media Group. He has been building websites for over 20 years and holds the infamous title of having edited the most pages ever on the university website.


Abby Meyer
Abby Meyer

Abby Meyer is the Web Content/Social Media Specialist in the Public Relations Department at the University of Nebraska Medical Center. She leads all social content creation, strategy and execution for UNMC’s primary platforms. She also counsels college and departmental social media managers on best practices for their own platforms. She began her career in digital […]


Adam Coulter
Adam Coulter

Adam is the Social Media Marketing Specialist at Curry College in Milton, M.A., where he manages the day-to-day implementation of the social strategy for the College. He loves talking about web and social analytics and really gets a kick out of finding/creating and sharing a great piece of content that l speaks to all community […]


Adrian Ebsary
Adrian Ebsary

Adrian J. Ebsary completed his BSc. in Biochemistry and Biotechnology from McGill University, and during that time worked in multiple academic and industrial research labs as well as acting as the McGill Science Undergraduate Research Journal’s co-Editor-in-Chief. He studied to receive his MSc. in Biochemistry at the University of Ottawa and during this time founded […]


AJ Lopez III
AJ Lopez III

A J Lopez III is the Manager of Digital Marketing & Social Media for Midwestern State University. He creates social marketing campaigns, produces eye-catching photos, and engaging content for the university social media. Previously, Lopez worked as the Communications and Marketing person for the Angelo State University Alumni Association. Lopez has a newspaper background from […]


Alaina Wiens
Alaina Wiens

Alaina Wiens is the Web Content Strategist at the University of Michigan-Flint, where she works to ensure the university’s story is told effectively through the web and social channels. She helps departments across campus think strategically about their online communication, and is project manager for large-scale web projects within University Relations. Alaina is also the […]


Alan Etkin
Alan Etkin

Alan Etkin pushes the boundaries of traditional analytics by measuring the monetary performance of higher education websites. Over the past decade, he’s honed techniques for monetizing behavioural metrics – including the use of site search – to help institutions identify effective strategies and prioritize investments. He’s a Senior Analyst at the British Columbia Institute of […]


Alicia Nestle
Alicia Nestle

Alicia Nestle started her career as a television producer and reporter for WXXI Public Broadcasting, a PBS affiliate in Rochester, N.Y. She’s currently the Assistant Director of Multimedia and Public Relations for Nazareth College in Rochester, and is responsible for the institution’s social media strategy and activities. Nestle is currently pursuing a master of science […]


Allison Turcio
Allison Turcio

Allison Turcio is Director of Digital Strategy and Instructor of Marketing at Siena College. She leads the content strategy/social media team, champions the Siena brand for the prospective student/parent audience and manages integrated marketing campaigns that get results and help Siena achieve its enrollment goals. She has received Marcom, Educational Advertising and Education Digital Marketing […]


Amanda Waite
Amanda Waite

Amanda Waite has worked in communications at her alma mater, the University of Vermont, since 2005. Today, she serves as creative communications director, a position created to guide the work of the central communications office and communicators across units in telling the university’s story. Her work focuses on strategies to increase collaboration among communicators at […]


Amy Grace Wells
Amy Grace Wells

Amy Grace is a content strategist and user experience researcher with more than decade of experience in higher ed, publishing, and nonprofit. She is currently pursuing a Master’s degree in user experience design from Kent State University. Her experiences include at University of South Carolina, where she served as the first content strategist, and Texas […]


Amy Pizzolatto
Amy Pizzolatto

Amy Pizzolatto is a multimedia content specialist in Information Technology Services at the University of Chicago, where she’s worked for almost five years, most recently as a remote employee from California. She is interested in Site Search Analytics, Search Engine Optimization, Content Strategy, and using metrics to inform website design and development.


Andrea Limas
Andrea Limas

Andrea navigates the ever-evolving world of digital media to humanize brands and connect people. She started her digital media career in San Francisco’s fast-paced start-up world where she learned traditional communication skills for a tech-based world. Now, in higher education, she’s joined USFCA to re-energize the university’s social media approach and drive a compelling story […]


Andrew Cassel
Andrew Cassel

Andrew Cassel has been creating and curating social media content for higher ed since 2011. Cassel presents regularly about social media content best practices around the USA including for the Alaska Democrats, Perseverance Theatre, as part of the Transportation Communicators webinar series, at the American Geophysical Union 2018 annual fall meeting, HigherEd Experts 2018 and […]


Andrew Smyk
Andrew Smyk

Andrew Smyk is dad, educator & UX designer with a focus on Mobile Design, a coffee aficionado, avid cyclist, all-round pirate and HTML5 Evangelist. Andrew has a Master of Education from the Ontario Institute for Studies in Education (OISE) at the University of Toronto and coordinates a postgraduate program in Interactive Multimedia at Sheridan College […]


Andrew Twist
Andrew Twist

Andrew Twist is a Digital Content Producer at the University of Sheffield, responsible for the central social media channels and other digital communications projects. Andrew joined the University’s Department of Corporate Communications two years after graduating from Sheffield with a BA in Journalism Studies and has also worked for PR agencies across Manchester and South […]


Angi Roberts
Angi Roberts

Angi Roberts has worked in higher ed admission and recruitment for 20 years. Currently, as Information Services Manager at the University of Guelph she is responsible for all print and digital communication and marketing for admission and student recruitment. Angi is also a graduate of Higher Ed Experts’ professional certificate program on social media marketing […]


Arbazz Nizami
Arbazz Nizami

Arbazz is an award-winning tech-savvy data driven digital marketer that loves creativity with a background in helping hundreds of socially conscious startups, small businesses and nonprofits grow in the digital world. Some of Arbazz’s successes have been raising over $1 million dollars for nonprofits through digital campaigns and helping e-commerce and businesses reach six figures […]


Art Hill
Art Hill

With more than 10 years’ experience in sales and marketing, Art Hill brings unique perspectives to Ball State’s digital marketing team, which he joined in 2009. He has coached hundreds of employees in content management and Ball State’s online branding.


Avalee Harlton
Avalee Harlton

Avalee monitors and manages Google Analytics at York University, which includes writing documentation, running reports, answering questions, and designing & running training sessions for community members. When not helping people monitor their website performance, she writes documentation for how to use the various web tools on offer at York. Away from work, she enjoys travelling, […]


Avinash Tripathi
Avinash Tripathi

As a leader of the data strategy and analytics team, Avinash establishes the organization’s strategy and vision and provides operational support for the delivery of information and analytics platforms and solutions to the business’s key stakeholders. 15 plus years of advanced analytics experience with strong emphasis on design, development and implementation of predictive, prescriptive, machine […]


Bill Zimmerman
Bill Zimmerman

As social media manager in the Office of Strategic Communications, Bill oversees planning and administration of Penn State’s official Facebook and LinkedIn accounts as well as contributes to content production and curation across platforms. Additionally, he serves on the issues management team, is a contributor to Penn State News as a writer and photographer, and […]


Billy	Liggett
Billy Liggett

Billy Liggett is the Director of News & Publications and is editor of Campbell University’s CASE Circle of Excellence Award-winning Campbell Magazine. Billy co-hosts the podcast Rhymes With Orange with Kate Stoneburner.


Bryan Fendley
Bryan Fendley

Bryan is a recognized international workshop leader covering topics on innovative marketing techniques, educational gaming, and online curriculum development. He serves as the director of instructional technology and campus web services at the University of Arkansas at Monticello, and as a member of the University of Arkansas System eVersity Academic Governance Council, where he is […]


Bryan Wolf
Bryan Wolf

Bryan Wolf is the Marketing Applications Producer on the Strategic Communications and Marketing (SCOM) team within IU Bloomington’s Office of Enrollment Management (OEM). He is a functional lead on the CRM implementation team and manages email communications and marketing efforts for OEM. Prior to joining the SCOM team, Bryan worked as Assistant Director and Website […]


C. Daniel Chase
C. Daniel Chase

Dan Chase has been involved with web development in higher education for over 15 years and has been speaking on the topic since 2002. Chase has been the one-man-shop, responsible for everything from Linux OS system administration to database and web server customization and programming. In his current role, Chase has stepped into integrating and […]


Cade Whitbourn
Cade Whitbourn

Cade is the head of CSU’s centralised Web Office, with overarching responsibility for oversight, maintenance and improvement of CSU’s web environment. Cade has 19 years experience in web design and development across a range of industries including non-profit charities, online dating dotcoms, financial services, public sector (health) and higher education.


Cameron Pegg
Cameron Pegg

Cameron Pegg is executive officer for the Deputy Vice Chancellor (Engagement) at Griffith University in Brisbane, Australia. A former alumni magazine editor, he is a feature writer for The Australian newspaper and teaches creative writing at the University of Queensland. Cameron is passionate about leveraging traditional and emerging platforms to better communicate with alumni, and […]


Candace Nelson
Candace Nelson

Candace Nelson is a senior writer and social media editor at West Virginia University. She manages the daily operations of university social media accounts, including Twitter, Instagram and Snapchat. In addition, she writes stories, produces multimedia projects and collaborates on large marketing campaigns across the University. Nelson is an award-winning journalist, published researcher and soon-to-be […]


Cara Rousseau
Cara Rousseau

Cara joined Duke University in 2011 after serving as director of partnership initiatives for the Research Triangle Foundation of North Carolina, where she focused on marketing, strategic initiatives, social media efforts and partnership relations. She worked previously at the City of Durham’s Office of Economic and Workforce Development. She holds an MBA from the Kenan-Flagler […]


Carly McCarthy Hollowell
Carly McCarthy Hollowell

Carly McCarthy Hollowell is a digital and social media specialist with expertise in content creation, execution, and brand and influencer strategy in higher education, working to increase communications and engage with target audiences. She currently serves as the Social Media Manager at the University of Central Florida, where she leads the institution’s social media strategy […]


Carol Ran Duan
Carol Ran Duan

Carol Duan is the international social media specialist at Boston University Public Relations. For the past three years, she has managed BU’s Chinese social accounts and has developed effective strategies to engage Chinese students as well as the greater Chinese community. She is also responsible for distributing editorial content and has helped build a global […]


Chase Baker
Chase Baker

Chase Baker is a Social and Digital Media Coordinator at Colorado State University. In this role, he splits his time between creative content production and social analytics. As a member of the Colorado State University social media team, he is a 2015 Webby Award recipient in the Social: Education & Discovery category. Chase received his […]


Chelsea Doyle
Chelsea Doyle

Chelsea Doyle is the Digital Community Manager for Bowdoin College and an alumni of Higher Ed Experts! She runs the social media for the college and oversees the various accounts across campus. She establishes digital strategy, monthly reports, runs a student team, and trains colleagues on how to better utilize social media. Before moving to […]


Chelsey Rovesti
Chelsey Rovesti

Chelsey Rovesti is the Manager of Social Media for Point Park University, a dynamic, urban university with a strong liberal arts tradition. Located in Downtown Pittsburgh, Point Park enrolls nearly 4,000 full- and part-time students in more than 100 undergraduate and graduate programs. At Point Park, Chelsey is responsible for day-to-day social media management of […]


Chris Barrows
Chris Barrows

Chris Barrows is a higher education professional (NYU) with over 8 years of experience in digital marketing, social media and technology. He is also the host of the Why I Social podcast and the chairperson of the eduWeb Digital Summit. He also recently launched Snapchat.Education with his eduWeb co-chair, Joel Renner, to help share how […]


Chris Syme
Chris Syme

Chris Syme has over 25 years experience in the communications field and is the principal at CKSyme Media Group, a consulting firm in Bozeman, Montana. Her agency specializes in crisis communication and reputation protection strategies, strategic social media planning, and social media training programs. Chris is a former Communications Associate at Montana State University Athletics […]


Christen Gowan
Christen Gowan

Christen Gowan has been managing digital strategy at Union College for the last 8 years. She supervises and coordinates all strategy and execution of the College’s main social media channels, while serving as an advisor to the president and senior staff on digital marketing campaigns that coincide with Union’s strategic goals. Before Christen came to […]


Christine DeHahn Pass
Christine DeHahn Pass

Christine Pass has worked at Purdue University for 30 years and has been responsible for university commencement ceremonies for 25 years. Christine manages the planning and execution of all aspects of the ceremonies along with assuring all candidate processes are accomplished. She also serves as vice chair of the Commencement Committee.


Cody Benson
Cody Benson

Creative technologist with substantial digital marketing and project experience. High premium on providing flexible Internet based solutions to support administration, demonstration, collaboration, learning and professional growth. Focus on strategic approach to technology with respect to competitive advantage. Provide leadership through entire project life cycles with a professional ROI project management focus to include concept, design, […]


Colin McGinnis
Colin McGinnis

Colin is a graduate student at the University of Nebraska–Lincoln. He’s pursuing a Ph.D. in Educational Psychology, Cognition, Learning and Development. He is also in charge of Snapchat measurement efforts at UNL Social Media Communication office.


Colleen Brennan-Barry
Colleen Brennan-Barry

For almost 20 years Colleen Brennan-Barry has been a communicator, strategist, creator, manager, & supporter of Good Web Stuff. Currently assistant director of marketing and community relations in charge of Web communications at Monroe Community College in Rochester, NY, Colleen’s areas of specialty include higher education, project management, crisis communications, game theory and recruitment marketing. […]


Colleen Clark
Colleen Clark

As a Marketing Analyst at Ithaca College, one of Colleen Clark’s main responsibilities is managing analytics dashboards and reporting associated with the college’s website. She is heavily involved with all online campaigns and site optimization including e-mail marketing, SEO, paid search, mobile, and social media. Colleen also dedicates her time training key personnel to access […]


Colleen Jones
Colleen Jones

A veteran of the interactive industry, Colleen Jones has led strategic initiatives for Fortune 500 companies, government agencies, and research institutions. She regularly consults with executives and practitioners about making their web content more influential. Colleen shares her insights from her years in the trenches in the best-selling new book Clout: The Art and Science […]


Conny Liegl
Conny Liegl

Conny Liegl is the Senior Designer for Web, Graphics and User Experience at Robert E. Kennedy Library, Cal Poly. With 15+ years of experience working in international higher education institutes, Liegl is passionate about solving problems and finding the right research tool for any audience, purpose and budget. She regularly shares methods, insights and best […]


Corynn Myers
Corynn Myers

Corynn (kor-in) Myers is the digital marketing manager at the University of Michigan. She oversees all digital marketing strategies at the brand level and is a dedicated marketing strategist for the university’s schools, colleges, institutions, units, and health system. Her team provides campus-wide, digital first marketing services and has successfully moved over $1M in media […]


Courtnie Ridgway
Courtnie Ridgway

Courtnie is a Digital Marketing Strategist at Tarleton State University. She oversees the primary social media accounts for the university and trains and supports admins for additional university accounts. Courtnie is an advocate for cross-training and cross-functional teams – she works with Tarleton’s web team on a daily basis to promote programs and opportunities at […]


Crystal Bennett
Crystal Bennett

Crystal started her career as a journalist, but defected to higher education five years ago. As the web content developer for Clemson University, she drives the marketing content on the University’s marketing pages and uses her storytelling skills to tell the Clemson story via Clemson.edu. Three years ago, Crystal and her coworkers embarked on a […]


Dalia Abubakr
Dalia Abubakr

Dalia Abubakr is the Senior Director for Digital Communications at the American University in Cairo (AUC). Joining AUC in 2009, she managed three revamp projects for the University website. She is currently managing the institutional AUC website in both English and Arabic and the AUC centennial website, created to celebrate 100 years of AUC. She […]


Dan Herrero
Dan Herrero

Dan Herrero is a Web Development Specialist on the Communications and Public Affairs team at Lehigh University in Bethlehem, Pennsylvania. In his role as Web Development Specialist, he works to develop and maintain prioritized areas of the university’s website, and is passionate about exploring and implementing new web technologies and approaches.


Dan Zaiontz
Dan Zaiontz

Zaiontz is part of the communications and strategic planning team at Seneca College, serving previously as the college’s Sports Information and Promotions Coordinator and currently as Special Projects Coordinator and Professor. Dan Zaiontz, MCM is a Toronto-based professional communicator with more than eight years of diverse experience representing some of Canada’s largest media brands. Including […]


Danielle Sewell
Danielle Sewell

Danielle Sewell is a community-building and branding strategist for higher education. With experience in both corporate business and academia, she strives to blend the best of both sectors to empower individuals and institutions to tell their own story. She holds an MFA in creative writing from Wilkes University and a BA in English from the […]


Dave Poortvliet
Dave Poortvliet

Provides technical direction and oversight of university web operations. Ensures design and development of custom web applications align with the strategic goals. Leads, manages, and mentors a talented team of web developers, designers, and student workers to deliver custom web applications that provide value to the faculty, staff, and students of the university.


David Anderson
David Anderson

David Anderson is a daily content strategist, applying research to practice at the University at Buffalo School of Medicine and Biomedical Sciences. He’s been involved in higher ed web work for nearly 20 years, working in all aspects of content development and content management systems. He practices content strategy every day at all levels, from […]


David May
David May

David May and his team manage all of Chapman University’s public-facing web properties. This includes www.chapman.edu, inside.chapman.edu, social.chapman.edu, blogs.chapman.edu, the institutional social media accounts, and more. David feels lucky to have such talented people on his team. Chapman’s web team consists of 3 Web Coordinators, 1 Social Media Specialist, 1 Senior Web Designer, 3 Web […]


Derek DuPont
Derek DuPont

From multi-channel strategy to creative direction to producing pop-up concert activations and large-scale music festivals, Derek is made for unique opportunities that connect community with culture. During his nearly 4 years at The Ohio State University, his thought leadership launched him into positions in which he supports the University’s overall social media strategy and consults […]


Dominique Benjamin
Dominique Benjamin

Dominique is responsible for social media strategy for Texas A&M’s “Aggiebound” persona, which represents the Office of Admissions across print and digital channels. He holds a bachelor’s degree in mass communications and Africana studies from the University of South Florida and a graduate certificate in technology and communication from the University of North Carolina at […]


Donna Lehmann
Donna Lehmann

Donna is the Senior Director of Marketing and Communications at Fordham University. She joined Fordham in 2013 after fourteen years at the Fashion Institute of Technology where she led two full-site redesigns, both earning CASE Circle of Excellence awards. While at FIT, Donna also served six years on the board of the SUNY Council for […]


Donna Talarico
Donna Talarico

Donna Talarico-Beerman has been helping tell the Elizabethtown College story since 2010. Her past experiences in radio, newspapers, eCommerce and education thrive together in happy harmony at E-town, where she manages the College’s official social media channels, assists in marketing planning, copywriting and multimedia story-telling for a variety of projects. She serves as editor of […]


Dr. Corie Morell Martin
Dr. Corie Morell Martin

A professional writer and communicator, Dr. Corie Martin has worked in higher education since 2008, currently as a professor of Marketing for the Gordon Ford College of Business at Western Kentucky University. She served as the Director of Web Services and Digital Marketing for Public Affairs at WKU until the summer of 2019, when she […]


Dr. Kristin Austin
Dr. Kristin Austin

Dr. Kristin Austin is an Assistant Professor of Educational Leadership & College Student Affairs at Bloomsburg University of Pennsylvania. Dr. Austin brings a diverse and progressive 15+ year history in the student affairs profession to the classroom, including work at five different higher education institution types. Dr. Austin’s dissertation focused on mobilizing a Facebook group […]


Dr. Liz Gross
Dr. Liz Gross

Dr. Liz Gross is a Social Media and Market Research Strategist. Liz has a Ph.D. in Leadership for the Advancement of Learning and Service in Higher Education.


Dr. Nicholas Ladany
Dr. Nicholas Ladany

Dr. Nicholas Ladany is Dean of the School of Leadership and Education Sciences and Associate Provost for Academic Outreach at the University of San Diego. Prior to arriving at the University of San Diego, he served as the Dean of the School of Education and Counseling Psychology at Santa Clara University in Santa Clara, CA. […]


Ed Garabedian
Ed Garabedian

Ed Garabedian is the Manager of Digital Analytics at Johnson & Wales University in Providence, RI. Ed has been at JWU for over 10 years in a variety of IT roles. Since moving into this new analytics role Ed has been actively learning via Higher Ed Experts courses and expanding the use of GA and […]


Elaine Shannon
Elaine Shannon

Elaine Shannon is not just a web developer, she loves to look at the whole picture: design, development, content, SEO, user experience, A/B testing and analytics. She first learned about WordPress in 2007 and has been using and recommending it ever since. In her current role, she manages St. Mary’s University’s main website and a […]


Elicia Dennis
Elicia Dennis

Elicia Dennis is the Web Strategist for the College of Arts and Letters, the largest and oldest college at the University of Notre Dame. In this role, she oversees the redesign and day to day support of over 100 department, center, institute, and special project websites. Drawing on her own Notre Dame education in sociology […]


Elizabeth	Bandy
Elizabeth Bandy

Elizabeth is a marketing manager on the Marketing + Communications team and manages all the websites for the David Eccles School of Business. She also oversees the marketing strategy and tactics for several Eccles School programs, centers, and initiatives, and manages the M+C intern program and Eccles School newsroom. Prior to joining the Eccles School, […]


Elizabeth Gray
Elizabeth Gray

Elizabeth Gray currently works as a Web Developer for the Dean’s Office in the College of Engineering at Purdue University where she is involved in web development, accessibility updates, web analytics, and web training. Elizabeth has over 8 years of professional experience in IT based web administration and communication based web development and instruction. She […]


Emily Gustafson
Emily Gustafson

Emily Gustafson is the assistant director of digital marketing for alumni affairs and development at Cornell University. An alumna of the university, she now works within the division’s digital team to improve marketing performance through web tracking, data analysis, and creative problem solving. Gustafson is a certified Google Analytics user and trained data visualizer.


Emily Mayock
Emily Mayock

Emily Mayock oversees online and internal communications at Case Western Reserve, including the university’s overall web presence, social media efforts, emergency communications, annual report and daily campuswide newsletter. Before joining University Marketing and Communications, she worked as an editor for national trade magazines. Emily earned her bachelor’s degree the E.W. Scripps School of Journalism at […]


Emily Phillips
Emily Phillips

In her role as a social media coordinator at William & Mary, Emily Phillips manages the official W&M channels and the W&M News channels for the university. This includes steering the channels’ strategies, creating content, studying analytics and trying (and mostly failing) to sound hip. Before joining the higher ed world, Emily provided PR and […]


Emily Ricci
Emily Ricci

Emily Ricci is the Assistant Director of Digital Communications at Mount Saint Mary College. She has been working in higher ed marketing since 2014 and started overseeing the college’s main social media profiles in 2017. Her favorite thing about social media is driving engagement, especially among the college’s alumni, of which she is a proud […]


Emma Guillen
Emma Guillen

Emma Guillen is a digital communication manager at Boston University, where she leads her college’s social media and content marketing strategy. Day to day, her role involves planning editorial content for social channels, developing stories for the college’s website and online alumni magazine, managing internal communications, and directing multimedia production. Before joining BU, Emma was […]


Erik Hagen
Erik Hagen

Erik Hagen is the Director of Web Communications at California Lutheran University where he oversees a team responsible for developing the institution’s web and social presences. With over 10 years in higher ed web marketing, he’s worked as a web designer, developer, photographer, videographer, and probably some other things as well. He is also the […]


Erik Jeffries, Creative Assets & Marketing Technology Director, Leeds School of Business
Erik Jeffries, Creative Assets & Marketing Technology Director, Leeds School of Business

Erik Jeffries has worked at the Leeds School of Business at the University of Colorado Boulder since 2013. As the director of creative services and director of digital asset and marketing technologies, he has been in charge of the redevelopment of the undergraduate and graduate programs websites, video and multi-media production and has served in […]


Erik Runyon
Erik Runyon

Erik Runyon, Technical Director for Marketing Communications at the University of Notre Dame, has been developing websites for fun and profit since 1995, and joined the university in 2007. Erik enjoys chatting and writing about web performance, accessibility, mobile support, and RWD.


Erika Boltz
Erika Boltz

Erika Boltz is an ally and activist living with a disability, working as a social media coordinator at UF Health. She has been working to make social media (mostly in the higher ed world) more accessible for the last two years by training hundreds of social media managers at her previous institution, Virginia Commonwealth University, […]


Erika Fields
Erika Fields

Erika Fields, web content communications director, manages all of the Center for Work and Service’s internal, external, online and social media communications with students, alumnae, parents and employers. Her main focus is on the website, social media outlets and blog but provides additional marketing support for many CWS events as well. She came to Wellesley […]


Erin Supinka
Erin Supinka

Erin is the assistant director of digital engagement at Dartmouth College where she leads the institution’s social media strategy. She loves using data to figure out the best ways to connect and engage with her audiences. Erin is a graduate of Higher Ed Experts’ professional 4-week online certificate in social media measurement for higher ed. […]


Geoff Coyle
Geoff Coyle

Geoff Coyle serves as Social Media Editor for West Virginia University. In this role, Geoff and the rest of the Social team work to promote the University’s message and image for prospective students, current students and alumni through digital platforms. Prior to joining the team at WVU, Geoff worked in sports television for West Virginia […]


Hillary Green
Hillary Green

Hillary is a digital communications professional passionate about storytelling. She uses social media to strategically build relationships and provide value to the university’s audiences. She loves reading a good book, binge-watching whatever is on HBO and will not respond when students ask how many retweets for a free ride.


Holly Hill
Holly Hill

As Director of Digital Services, Holly serves as editor and chief of Flagler’s official digital channels, including flagler.edu and official social media channels. She provides oversight and implementation of the Flagler College brand across digital platforms to raise the college’s visibility and enhances its reputation among key constituents including prospective students and parents, students, donors, […]


Holly Sherburne
Holly Sherburne

Holly originally joined Bowdoin in 2004 as the first college webmaster. She left in 2006 to start her own business, returning again in 2010 to formalize and grow the social media program. Mostly recently, Holly served as the director of digital and social media, leading a team to facilitate the integration and adoption of digital […]


Jackie Vetrano
Jackie Vetrano

Jackie Vetrano is the online marketing and social media manager at the University of North Carolina at Chapel Hill. In this role, she assists the social media and web content teams by analyzing data to make strategic decisions online. Vetrano is the co-host of Higher Ed Social, a weekly podcast breaking the silos in higher […]


Jacob Schupbach
Jacob Schupbach

Jacob Schupbach is the University at Buffalo’s Social Media Specialist. After graduating from the university himself in May of 2017, Jacob joined UB’s digital marketing team to curate and manage UB’s top-level institutional social media channels. Prior to joining UB’s team, Jacob worked in the entertainment industry adding to the social footprints of both HBO […]


Jaime Hunt
Jaime Hunt

Jaime Hunt has been the director of web strategy and interactive media at Radford University since October 2010. Prior to working for Radford, she was the associate director of integrated marketing communications for the University of Wisconsin Oshkosh, where she played a key role in the development and launch of an award-winning rebranding of the […]


Jamie Yates
Jamie Yates

Jamie Yates serves as the director of communications and media relations at the College. In this role she is responsible for developing, directing, and implementing news and content strategies with a priority on ongoing strategic media placement and the goal of achieving maximum exposure, awareness, and understanding of the College’s key marketing messages, presidential initiatives, […]


Jamila Walker
Jamila Walker

Jamila Walker is the University Social Media Manager at Old Dominion University in Norfolk, Virginia with over ten years of experience in digital, public relations and marketing. Jamila leads the institution’s social media program and works with different colleges, departments, faculty and students to identify the most effective way to disseminate key messages across digital […]


Janet Gillis
Janet Gillis

With more than 25 years of marketing and communications experience in diverse industries such as Human Resources Outsourcing, Franchising, Venture Capital and Publishing, Janet brought a broad base of knowledge from the business world to academia, when she created the first marketing and communications position at USF’s College of Engineering in 2009. Since then, she […]


Janice Cheng-McConnell
Janice Cheng-McConnell

Janice Cheng-McConnell first cut her teeth on higher education communications as a staff writer for the Graduate School at Binghamton University. After leading admissions communications projects at Wells College, she is now the Assistant Director of Graduate Enrollment Communications at Syracuse University’s Maxwell School of Public Policy. She presented at HighEdWeb 2019 about utilizing Facebook […]


Jasmine Teran
Jasmine Teran

Jasmine Teran has 10 years of experience managing online communities and is currently the Social Media and Email Marketing Manager at Occidental College in Los Angeles. She manages Oxy’s year-round social media content while working collaboratively with departments across the campus to promote initiatives, achievements and community. Prior to working in higher ed, Jasmine worked […]


Jason Boucher
Jason Boucher

Jason Boucher is the social media manager and a digital content strategist at the University of New Hampshire where he is responsible for developing and leading the University’s social media strategy. Boucher’s role enhances and expands the University’s image online, increasing brand equity and awareness, promoting the mission through all social media platforms, and building […]


Jason Buzzell
Jason Buzzell

Jason is currently the Director of Digital Communications at the University of Nebraska at Omaha (UNO), BS’05. His team works on digital governance and products that enhance the digital experience for visitors to UNO through a consistent, efficient brand experience. Jason’s previous work includes being a Digital Strategist at the University of Alberta, MA’15, and […]


Jason Miller
Jason Miller

Jason Miller is the Digital Specialist at York University located in Toronto, Canada. Over his 10+ year career in the higher education industry he has played a pivotal role in elevating the institutions brand, recruitment and reputation through their digital properties. Taking a strategic approach and weaving in creative storytelling, he has a long track-record […]


Jeanna Balreira
Jeanna Balreira

Jeanna Goodrich Balreira, mom to a ridiculously cute, red-headed baby boy and a 2008 Trinity University alumna, directs creative and editorial projects for Trinity’s Office of Strategic Communications and Marketing. Jeanna is also the editor of Trinity and IMPACT magazines. She appreciates a punny joke, sings in German, and is always looking for new, delicious […]


Jeff Bunch
Jeff Bunch

Jeff Bunch is the Web Content Strategist at Gonzaga University in the Pacific Northwest. He oversees the strategy, execution and measurement of web and multichannel content strategies in his role with Marketing & Communications. Jeff is also an alum of Higher Ed Experts’ professional certificate course on content analytics for higher ed.


Jeff Stevens
Jeff Stevens

Jeff Stevens has worked for the University of Florida for over 17 years, and currently serves as the assistant web manager for UF Health, where he oversees digital content and social strategy for an academic health center composed of 8 teaching hospitals and over 150 outpatient clinics, as well as six colleges and hundreds of […]


Jenna Spinelle
Jenna Spinelle

Jenna Spinelle loves a good story and has spent more than a decade telling them as a journalist, marketing professional, and most recently, as a podcaster. She hosts and produces the Democracy Works podcast, a collaboration between the McCourtney Institute for Democracy at Penn State and WPSU Penn State, central Pennsylvania’s NPR station. When she’s […]


Jennifer Smith
Jennifer Smith

Jennifer Smith is a PMI-certified project manager currently working at The New School in New York City. She has worked in higher education and technology for most of her career, having spent over ten years working in the Music Technology and IT departments at Berklee College of Music in Boston, MA, prior to moving to […]