Archives: Higher Ed Marketing

What’s up in higher ed this week? Karine Joly has published a weekly email newsletter (on Wednesday mornings) since December 2008. Check out this week’s selection of articles, blog posts and news stories, carefully curated to help higher ed digital professionals like you keep up with what matters! A 360 Overview of #HigherEd 360-Degree Videos […]

I’ve been using the term “social listening” for over three years, but recently I realized it doesn’t mean the same thing to everyone in higher education. I’d like to take this opportunity to define social listening, and highlight some of the use-cases for social listening in higher education. Social Listening Defined Social listening (sometimes called […]

What’s up in higher ed this week? Karine Joly has published a weekly email newsletter (on Wednesday mornings) since December 2008. Check out this week’s selection of articles, blog posts and news stories, carefully curated to help higher ed digital professionals like you keep up with what matters! Who should do SEO for #highered – […]

Other Duties As Assigned: One Sixth Social Media Coordinator Full disclosure, I didn’t study marketing. I didn’t study advertising. I didn’t even study communications.  Until I took a course on higher education social media marketing at Higher Ed Experts, I had no formal coursework or background in social media. I studied education. I studied student […]

SEO mistakes can be costly in higher ed After what happened at UC Davis with the SEO snafu (you can also read Inside Higher Ed’s article if you don’t have access to the Chronicle) and in light of the 2017 E-Expectations Study results, I thought everybody in higher ed could use a quick overview of […]

What’s up in higher ed this week? Karine Joly has published a weekly email newsletter (on Wednesday mornings) since December 2008. Check out this week’s selection of articles, blog posts and news stories, carefully curated to help higher ed digital professionals like you keep up with what matters! Say goodbye to LinkedIn #highered Rankings, don’t […]

This year, give a boost to your higher education marketing career in 4 weeks Do you want to add a recognized professional certificate to your higher ed resume while completing a project for work – like more than 800 of your higher ed colleagues have done so far? If you register for our next course […]

Yes, you can! “Do not think that what is hard for you to master is humanly impossible; and if it is humanly possible, consider it to be within your reach.” Marcus Aurelius, Meditations I’m not going to lie to you and tell you that mastering the concepts of SEO and Web Analytics is easy. It […]

What’s up in higher ed this week? Karine Joly has published a weekly email newsletter (on Wednesday mornings) since December 2008. Check out this week’s selection of articles, blog posts and news stories, carefully curated to help higher ed digital professionals like you keep up with what matters! Why should your team attend the 2016 […]

Conjuntion Junction – Enhance Your Function Consider the word “or” and how much it can limit what you have. In higher ed, it sometimes seems like we are surrounded by “or.” Is it better to focus on STEM or humanities? Should our students be working towards a career or an education? Do we value student […]