Archives: Higher Ed Marketing

Teaching Web Writing for Higher Ed & spotting mistakes since 2004 In addition to working in higher education for nearly a decade, I’ve taught Web Writing for Higher Ed since 2014. My students—from recent college graduates to seasoned journalists—have a range of writing experience when they begin the course. Web writing, they soon learn, has […]

Teaching higher ed analytics to hundreds of professionals since 2010 I first began teaching Web Analytics for Higher Ed in September 2010. Since then, I have taught more than 300 higher education marketing and web professionals about Web Analytics. However, I don’t like to think about it as just teaching analytics. The course is actually […]

12th monthly Higher Ed Benchmarking Web Analytics Report After publishing reports with August 2014, September 2014, October 2014, November 2014, December 2014, January 2015, February 2015, March 2015, April 2015, May 2015 and June 2015 data, we’re happy to share the 12th report. Report methodology The data compiled for this monthly report was downloaded on […]

11th monthly Higher Ed Benchmarking Web Analytics Report After publishing reports with August 2014, September 2014, October 2014, November 2014, December 2014, January 2015, February 2015, March 2015, April 2015 and May 2015 data, we’re happy to share the 11th report. Report methodology The data compiled for this monthly report was downloaded on July 5, […]

10th monthly Higher Ed Benchmarking Web Analytics Report After publishing reports with August 2014, September 2014, October 2014, November 2014, December 2014, January 2015, February 2015, March 2015 and April data, we’re happy to share the 10th report. Report methodology The data compiled for this monthly report was downloaded on June 7, 2015 from Google […]

9th monthly Higher Ed Benchmarking Web Analytics Report After publishing reports with August 2014, September 2014, October 2014, November 2014, December 2014, January 2015, February 2015 and March 2015 data, we’re happy to share the 9th report. Report methodology The data compiled for this monthly report was downloaded on May 2nd, 2015 from Google Analytics […]

Did you miss the #casesmc conference in April? While I can’t do anything to get you (or me for that matter) to Florida if you weren’t there, I can share with you the essence of one of the presentations given on April 29 at this CASE conference. .@VanessaTSmiles bringing the energy to talk Google Analytics! […]

8th monthly Higher Ed Benchmarking Web Analytics Report After publishing reports with August 2014, September 2014, October 2014, November 2014, December 2014, January 2015 and February 2015 data, we’re happy to share the 8th report. Report methodology The data compiled for this monthly report was downloaded on April 1st, 2015 from Google Analytics Benchmarking Reports. […]

7th monthly Higher Ed Benchmarking Web Analytics Report After publishing reports with August 2014, September 2014, October 2014, November 2014, December 2014 and January 2015 data, we’re happy to share the 7th report. Report methodology The data compiled for this monthly report was downloaded on March 1st, 2015 from Google Analytics Benchmarking Reports. The compiled, […]

Looking for the latest monthly report? You can find it on this page. 6th monthly Higher Ed Benchmarking Web Analytics Report After publishing reports with August 2014, September 2014, October 2014, November 2014 and December 2014 data, we’re happy to share the 6th report. Report methodology The data compiled for this monthly report was downloaded […]