Archives: Higher Ed News

In this week’s issue:

In this week’s issue: Admissions, What’s so bad about marketing, Twitter Chronological feed and more

How a small group of students can have a big impact on your website We all know that before you start a website redesign, you need to talk to your audience. You need to determine what they must find, what questions they want answered, what pain points they face, what they’re dying to see more […]

In this week’s issue: Instagram Stories in and out, Twitter audio, Jason Mraz Snapsynch with Longwood University, Facebook: Yes or No?

Longwood had it all with an all-time, engaging hit SnapSync video Published on Facebook in August 2018, our #SnapSync video featuring Singer Jason Mraz and his latest song “Have it All” has become the most viewed and engaging Longwood video of all time. When I shared the news in the #HigherEdSocial Facebook Group, Karine Joly […]

In this week’s issue: 4 ways to boost social media engagement, Twitter issue ads, YouTube fundraising tools, social media management

In this week’s issue: Content Strategy, Re-Purposing Content, Instagram News, Amazon’s Alexa on Campus and More

Higher Ed DigiTAL(ES) is a series on career advice for digital marketers and communicators working in higher education. Expect tips, tricks, tools and tales collected through a decade helping your higher ed colleagues learn and grow in their digital career. What’s preventing you from submitting a conference proposal? What is the biggest reason for NOT […]

How content strategy has come to life at Loyola University Maryland If your university is anything like ours, the idea of creating a content strategy to harness the power of content marketing has been at the top of your to-do lists. Two years ago at the office of marketing and communications at Loyola University Maryland, […]

In this week’s issue: Re-purposing written content, improving web accessibility, website redesign and more