Archives: Higher Ed News

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Newsletter: Higher Ed Content, Duplicate, Rankings, Social Media Trolls, Facebook Metrics and More #HESM

Newsletter: Higher Ed Content, Duplicate, Rankings, Social Media Trolls, Facebook Metrics and More #HESM

In this week’s issue: dealing with social media trolls, linkedin groups, video content, etc.

3 questions on content to great #highered pros to follow: Sonja Likness Foust, Director of Social Media and Content Strategy – Duke University

3 questions on content to great #highered pros to follow: Sonja Likness Foust, Director of Social Media and Content Strategy – Duke University

Sonja Likness Foust, Director of Social Media and Content Strategy at Duke University, is one of the 12 presenters of the 2018 Higher Ed Content Conference. In this 3-question interview, Sonja tells us about the best content advice ever, content performance measurement and a favorite content tool. 1) What is the best advice you’ve ever […]

3 questions on content to great #highered pros to follow: Tia Linder, Assistant Director of Online Communications – Fordham University

3 questions on content to great #highered pros to follow: Tia Linder, Assistant Director of Online Communications – Fordham University

Tia Linder, Assistant Director of Online Communications at Fordham University, is one of the 12 presenters of the 2018 Higher Ed Content Conference. In this 3-question interview, Tia tells us about the best content advice ever, content performance measurement and a favorite content tool. 1) What is the best advice you’ve ever been given when […]

Newsletter: Watch HEA18, Snapchat Analytics, Stop-Motion, Animoji & Content Performance Quotient

Newsletter: Watch HEA18, Snapchat Analytics, Stop-Motion, Animoji & Content Performance Quotient

In this week’s issue: Stop-Motion, Stop doing this, Animoji, Engagement, and more

Newsletter: Facebook for Students, Privacy on Social, Snapchat, #HESM & Google AMP

Newsletter: Facebook for Students, Privacy on Social, Snapchat, #HESM & Google AMP

In this week’s issue: Facebook, Snapchat, What not to do in social media, etc.

Newsletter: Preview the HEA18 Conference, Present about #HigherEd Content, Fake Social Media Influence, Web Accessibility and More

Newsletter: Preview the HEA18 Conference, Present about #HigherEd Content, Fake Social Media Influence, Web Accessibility and More

In this week’s issue:

Why and how to mitigate the impact of fake social media influence in #HESM

Why and how to mitigate the impact of fake social media influence in #HESM

Fake social media influence uncovered The New York Times published a great investigative report on the little dirty secrets behind many social media “influencers” on January 27. If you are a higher ed marketer or a digital communicator and you haven’t read it yet, schedule some quiet time (it’s a 15- to 20-minute read) to […]

3 questions on #highered analytics to great pros to follow: Shelly Adams, Digital Marketing Analyst – University of Dayton

3 questions on #highered analytics to great pros to follow: Shelly Adams, Digital Marketing Analyst – University of Dayton

Shelly Adams, Digital Marketing Analyst at the University of Dayton, is one of the 12 presenters of the 2018 Higher Ed Analytics Conference. In this 3-question interview, Shelly tells us about what’s coming in 2018, the challenges of embracing analytics in higher ed and the best ways to keep learning about data and measurement for […]

Newsletter: 2018 Trust Barometer for #HigherEd, Analytics Roadblocks, Sprint Plan, Branding & #HESM Insta Scheduling

Newsletter: 2018 Trust Barometer for #HigherEd, Analytics Roadblocks, Sprint Plan, Branding & #HESM Insta Scheduling

In this week’s issue: The 2018 State of Trust and its impact on higher ed communicatos, Instagram scheduling coming, Rebranding and more.

2018 Edelman Trust Barometer: Top 5 findings for higher ed marketers

2018 Edelman Trust Barometer: Top 5 findings for higher ed marketers

Trust is the cement you find in the foundation of thriving brands. It’s an essential component of any flourishing society. But, trust is also the byproduct of strategic communication and marketing efforts. This is the reason why the Public Relations giant, Edelman, has conducted extensive research on the State of Trust for the past 18 […]