Archives: Higher Ed News

At Higher Ed Experts, we believe in the power of education.

That's why hundreds of higher ed marketers - your colleagues - and their institutions (universities, colleges and schools) have invested time and money in our trusted training programs. Our higher ed conferences and courses have helped them tackle today's and tomorrow's higher education marketing challenges.

Newsletter: Simplify Tagging for Social, Snapchat Ads, Facebook Targeting Change, iOS 11 Hidden Features, #HESM

Newsletter: Simplify Tagging for Social, Snapchat Ads, Facebook Targeting Change, iOS 11 Hidden Features, #HESM

In this week’s issue: Higher Ed Admissions Officers Survey, Removing School Targeting in Facebook Ads, Simplified Social Media Tagging for Higher Ed

How to Simplify Social Media Campaign Tagging with Google Tag Manager

How to Simplify Social Media Campaign Tagging with Google Tag Manager

You can save time and reduce errors by using Google Tag Manager to automate campaign tagging for social media posts. Learn below (I’ve even included a 5-min step-by-step video tutorial!) how you can add URL fragments such as “#fb” to links instead of creating campaign URLs from scratch. “If you don’t tag it, you can’t […]

Newsletter: #HigherEd DigitTAL(ES), Present at HESM17, SEO & Social, SnapChat, FaceID and More #HESM

Newsletter: #HigherEd DigitTAL(ES), Present at HESM17, SEO & Social, SnapChat, FaceID and More #HESM

In this week’s issue: Presenting and Publishing for your Higher Ed Career, Tools for Social Media Videos, Twitter Takeovers and More

Why (and how to) present and publish to advance your #highered career in 2020

Why (and how to) present and publish to advance your #highered career in 2020

Sharing to advance your higher ed career We love to share in higher education. It’s part of our culture. Our industry is probably the only one where competitors (institutions competing for the best students, faculty or resources) exchange homework, tutor each other and embrace artistic borrowing as a way of getting things done – fast […]

Newsletter: Teaching Opportunities for You, #HigherEd Future, Social Media Videos, AMP & More #HESM

Newsletter: Teaching Opportunities for You, #HigherEd Future, Social Media Videos, AMP & More #HESM

In this week’s issue:

Calling all higher ed experts in Web Analytics, SEO or Web Writing: Join the Faculty!

Calling all higher ed experts in Web Analytics, SEO or Web Writing: Join the Faculty!

Almost 1000 Higher Ed Experts! A month ago when I introduced Nikki Sunstrum’s conference keynote in Boston, I got a chance to thank the higher ed community for the contributions hundreds of its members made to help grow the professional online school for higher ed digital marketers and communicators Higher Ed Experts has become over […]

Newsletter: Measuring Social, Facebook Fake Ads, Snapchat, New YouTube, Digital Habits & More

Newsletter: Measuring Social, Facebook Fake Ads, Snapchat, New YouTube, Digital Habits & More

In this week’s issue:

Measuring social media for small (but mighty) #highered teams

Measuring social media for small (but mighty) #highered teams

What have you measured on social media lately? You should measure the performance of your social media efforts. You know it. We all know it. And, yet… You work hard to develop content, write posts, take great images, curate the voice of your social media accounts, build community and more. So, you want to know […]

Newsletter: Video Everywhere, Beloit College Mindset list, #eduweb17 Recap, HTTPS & #HigherEd

Newsletter: Video Everywhere, Beloit College Mindset list, #eduweb17 Recap, HTTPS & #HigherEd

In this week’s issue: Recap from the eduWeb Conference, Tips for Talking-Head Videos, Videos in Facebook and the Class of 2021 Mindset

#HigherEd Marketing Memos: Top 10 Takeaways from the #eduweb17 Conference by Chelsea Doyle

#HigherEd Marketing Memos: Top 10 Takeaways from the #eduweb17 Conference by Chelsea Doyle

The EduWeb Digital Summit took place August 7th-10th in Boston, Massachusetts, and it was an exciting event for hundreds of people in the industry. There was so much information to absorb! I’ve compiled a Top 10 list of takeaways from the different sessions I attended. Whether or not you attended the summit, make sure to […]