Archives: Higher Ed News

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That's why hundreds of higher ed marketers - your colleagues - and their institutions (universities, colleges and schools) have invested time and money in our trusted training programs. Our higher ed conferences and courses have helped them tackle today's and tomorrow's higher education marketing challenges.

#HigherEd Marketing Memos: How your school should look like on social media by Crystal Maldonado #hesm

#HigherEd Marketing Memos: How your school should look like on social media by Crystal Maldonado #hesm

One institution, many social media faces? Most institutions find themselves home to dozens of social media accounts that exist beyond their signature accounts. Offices, departments, schools, clubs, and other entities often develop their own presence on Facebook, Twitter, Instagram, Snapchat, and elsewhere. These additional accounts can be great when it comes to promoting your institution’s […]

Newsletter: Web Content, Ads, SEO, GIF, Facebook Video & Instagram Takeovers #hesm

Newsletter: Web Content, Ads, SEO, GIF, Facebook Video & Instagram Takeovers #hesm

In this week’s issue:

Newsletter: Preview #HEA17 Conference, Present about Content, #HESM Video Metrics & Marketing Strategy

Newsletter: Preview #HEA17 Conference, Present about Content, #HESM Video Metrics & Marketing Strategy

In this week’s issue:

3 questions to great #highered pros to follow: Robert Perry, Head of Research – Pickle Jar Communications

3 questions to great #highered pros to follow: Robert Perry, Head of Research – Pickle Jar Communications

Robert Perry, Head of Research – Pickle Jar Communications, is one of the 12 presenters of the 2017 Higher Ed Analytics Conference (the 5th edition!). In this 3-question interview, Robert tells us about an interesting analytics challenge and a favorite Google Analytics before discussing what will make a big difference for higher ed analytics in […]

Newsletter: Preview #HEA17, Analytics Challenges, Snapchat Spectacles, #HigherEd Podcast & FB Videos

Newsletter: Preview #HEA17, Analytics Challenges, Snapchat Spectacles, #HigherEd Podcast & FB Videos

In this week’s issue:

Newsletter: Popular Google Analytics Features, Measuring #highered Content, Crisis Tips on #Hesm, Texts & more

Newsletter: Popular Google Analytics Features, Measuring #highered Content, Crisis Tips on #Hesm, Texts & more

In this week’s issue: The most popular Google Analytics features in higher education, What’s App & Facebook Messenger, Responsive HTML Email Coding, Content Analytics

3 questions to great #highered pros to follow: Sara Kisseberth, Web Content Manager – Bluffton University

3 questions to great #highered pros to follow: Sara Kisseberth, Web Content Manager – Bluffton University

Sara Kisseberth, Web Content Manager – Bluffton University, is one of the 12 presenters of the 2017 Higher Ed Analytics Conference (the 5th edition!). In this 3-question interview, Sara tells us about an interesting analytics challenge and a favorite Google Analytics before discussing what will make a big difference for higher ed analytics in 2017. […]

#HigherEd Content Analytics: Measuring the Impact of Content Across Multiple Visits

#HigherEd Content Analytics: Measuring the Impact of Content Across Multiple Visits

How to measure the influence of an article on a web visitor Last December, I gave a presentation at the AMA Symposium for Higher Education about brand storytelling for search engine optimization (SEO) and the importance of long-form articles as part of a school’s content strategy. After the presentation I received several questions about how […]

3 questions to great #highered pros to follow: Colin McGinnis, Graduate Research Assistant – University of Nebraska–Lincoln

3 questions to great #highered pros to follow: Colin McGinnis, Graduate Research Assistant – University of Nebraska–Lincoln

Colin McGinnis, Graduate Research Assistant – University of Nebraska–Lincoln, is one of the 12 presenters of the 2017 Higher Ed Analytics Conference (the 5th edition!). In this 3-question interview, Colin tells us about an interesting analytics challenge and a favorite Google Analytics before discussing what will make a big difference for higher ed analytics in […]

3 questions to great #highered pros to follow: Jens Larson, Manager of Student Communication Strategies – Eastern Washington University

3 questions to great #highered pros to follow: Jens Larson, Manager of Student Communication Strategies – Eastern Washington University

Jens Larson, Manager of Student Communication Strategies – Eastern Washington University, is one of the 12 presenters of the 2017 Higher Ed Analytics Conference (the 5th edition!). In this 3-question interview, Jens tells us about an interesting analytics challenge and a favorite Google Analytics before discussing what will make a big difference for higher ed […]