Archives: Higher Ed News

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That's why hundreds of higher ed marketers - your colleagues - and their institutions (universities, colleges and schools) have invested time and money in our trusted training programs. Our higher ed conferences and courses have helped them tackle today's and tomorrow's higher education marketing challenges.

Higher Ed Analytics Talks with Aaron Baker, Associate Director of Content Strategy – Harvard University

Higher Ed Analytics Talks with Aaron Baker, Associate Director of Content Strategy – Harvard University

Aaron Baker, Associate Director of Content Strategy at Harvard University, is one of the 12 presenters of the 2020 Higher Ed Analytics Conference. In this 4-question interview, Aaron tells us about higher ed analytics in 2020, a success story, a data analysis technique and what higher ed leaders really need to understand about analytics. 1) […]


HO! HO! HO! Get Ready for 2020 and Make Your #HigherEd & #HESM Team Jolly!

HO! HO! HO! Get Ready for 2020 and Make Your #HigherEd & #HESM Team Jolly!

What are your top professional goals for 2020? What do you need to learn to get there? As you know Higher Ed Experts is the only school focusing exclusively on digital professionals like you working in universities and colleges. With more than 1,000 alums working in higher education, we’re one of the most represented schools […]


Newsletter: Higher Ed Social Media Conference Visual Preview, NACAC Decision, Federal Data on College Programs, Conference Proposal How-to & HECO20 CFP

Newsletter: Higher Ed Social Media Conference Visual Preview, NACAC Decision, Federal Data on College Programs, Conference Proposal How-to & HECO20 CFP

In this week’s issue: Higher Ed Social Media Conference Preview, NACAC Decision for Marcom, Guide to Conference Proposals and More


Newsletter: SEO for Higher Ed, College ROI Rankings, Social Media in 2020, Managing Expectations, Insta Photo Editing and WP 5.3

Newsletter: SEO for Higher Ed, College ROI Rankings, Social Media in 2020, Managing Expectations, Insta Photo Editing  and WP 5.3

In this week’s issue:


Sneak Peek of the 2019-2020 #HigherEd Social Media Conference: #HESM19 Preview Day

Sneak Peek of the 2019-2020 #HigherEd Social Media Conference: #HESM19 Preview Day

Practice Makes Perfect I’ve spent most the day on November 20 in rehearsals with the speakers of the Higher Ed Social Media Conference scheduled December 4, 2019 – our next online conference with only a few seats left. This preview day is a fantastic opportunity for all the speakers to practice to make sure we […]


Newsletter: Mobile Apps, Designing for Motor Disabilities, Social Media Conference, YouTube Analytics & Part-Time Agile

Newsletter: Mobile Apps, Designing for Motor Disabilities, Social Media Conference, YouTube Analytics & Part-Time Agile

In this week’s issue: Mobile Apps in Higher Ed, Designing for Motor Disabilities, Chrome’s Slow Sites, Analytics Autopsy of a 175K- View Video and more


Where’s higher ed social media heading in 2020?

Where’s higher ed social media heading in 2020?

What’s coming for social media in higher education? If you’re in charge of social media for your school or your unit, you know how much things can change in your field of work. So, it’s always a good idea to try to keep an eye on the next big or small trends. That’s why I […]


Newsletter: Instagram Stories, Higher Ed Social Media, Digital Analytics, Photo Lawsuit, Designing for Older Users & More

Newsletter: Instagram Stories, Higher Ed Social Media, Digital Analytics, Photo Lawsuit, Designing for Older Users & More

In this week’s issue: Instagam Stories Hack, Sued for a Photo on the Website, Inspiring Social Media Ideas, 2020 Higher Ed Analytics Conference and More


Higher ed social media talks with Emma Guillen, Digital Communication Manager – Boston University

Higher ed social media talks with Emma Guillen, Digital Communication Manager – Boston University

Emma Guillen, Digital Communication Manager at Boston University, is one of the 12 presenters of the 2019-2020 Higher Ed Social Media Conference. In this 4-question interview, Emma tells us about higher ed social media in 2020, a favorite tool, 3 higher ed social media campaigns as well as strategy and measurement. 1) Where do you […]


Higher ed social media talks with Sonja Likness, Director of social media & content strategy – Duke University

Higher ed social media talks with Sonja Likness, Director of social media & content strategy – Duke University

Sonja Likness, Director of social media & content strategy at Duke University, is one of the 12 presenters of the 2019-2020 Higher Ed Social Media Conference. In this 4-question interview, Sonja tells us about higher ed social media in 2020, a favorite tool, 3 higher ed social media campaigns as well as strategy and measurement. […]