Archives: Karine Joly

What will make a big difference for higher ed analytics and measurement in 2019? That’s the question every higher ed marketer want to see answered! There are so many possibilities… and still so many challenges when it’s time to measure the impact of digital marketing initiatives in higher education. So, I asked the 11 higher […]

Practice Makes Perfect I’ve spent most the day on November 14 in rehearsals with the speakers of the Higher Ed Social Media Conference scheduled Nov 28, 2018 – our next online conference with only a few seats left. This preview day is a fantastic opportunity for all the speakers to practice to make sure we […]

From October 22 to November 6, 2018, the 12 speakers of the Higher Ed Social Media Conference take over Higher Ed Experts’ Instagram account. Follow their Instagram Stories – or catch them up as Instagram Highlights – to see higher ed social media at its best.

Higher Ed DigiTAL(ES) is a series on career advice for digital marketers and communicators working in higher education. Expect tips, tricks, tools and tales collected through a decade helping your higher ed colleagues learn and grow in their digital career. What’s preventing you from submitting a conference proposal? What is the biggest reason for NOT […]

Let’s talk about psychological capital and resilience! As I explained in my post about the long-lasting love story between Higher Ed Experts and higher ed conference keynotes, we’re sponsoring this year the opening keynote at the Canadian #PSEWEB Conference in London, Ontario. I’ve chosen this specific keynote, because it is a great fit with Higher […]

Exclusive Preview of the 2018 Student E-Expectations Survey Part 4: Social Media for Students This is the 4th and last part of the 4-installment series on the 2018 RNL E-Expectations survey results. This survey focusing on the E-expectations of high school seniors and juniors (n=529) and was officially released on July 25. If you read […]

A great social media strategy always starts with audience data, right? If you work in social media, you know it’s called social for a reason: it’s about the people. Not all the people, but the people you want to reach, engage and move to action. And, this often means teens and young adults in higher […]

Exclusive Preview of the 2018 Student E-Expectations Survey Part 3: Higher Ed Websites for Students This is the 3rd part of the 4-installment series on the 2018 RNL E-Expectations survey results. This survey focuses on the E-expectations of high school seniors and juniors (n=529) will be officially released on July 25. If you read the […]

Exclusive Preview of the 2018 Student E-Expectations Survey Part 2: SEO & Ads for Students This is the 2nd part of the 4-installment series on the 2018 RNL E-Expectations survey results. This survey focuses on the E-expectations of high school seniors and juniors (n=529) will be officially released on July 25. If you read the […]

Exclusive Preview of the 2018 Student E-Expectations Survey in 4 Parts The results of the 2018 Ruffalo Noel-Levitz survey on the E-expectations of high school senior and juniors (n=529) will be officially released on July 25. I got access to the results of this survey a few weeks ago – before anybody else – courtesy […]