Archives: Karine Joly

Higher ed marketers and Russian operatives, same tactics??! Colleges are engaged in “the same practices that these Russian operatives used” to influence the election: https://t.co/CMEnTaAEVq — The Chronicle (@chronicle) October 18, 2017 Yep, you’ve read correctly. This tweet was posted yesterday on the verified Twitter account from The Chronicle of Higher Education. If you believe […]

Higher Ed DigiTAL(ES) is a new series on career advice for digital marketers and communicators working in higher education. Expect tips, tricks, tools and tales collected through a decade helping your higher ed colleagues learn and grow in their digital career. The HighEdWeb Conference: Amazing community, fantastic insights I’ve had the chance to attend this […]

Higher Ed DigiTAL(ES) is a series on career advice for digital marketers and communicators working in higher education. Expect tips, tricks, tools and tales collected through a decade helping your higher ed colleagues learn and grow in their digital career. In search of the optimal experience at your next higher education marketing conference I’ve attended, […]

When Facebook suggests you to boost and then changed its mind… Have you ever tried to boost one of your Facebook posts that was performing pretty well organically? Probably. Now, has Facebook ever prevented you – on second thought – from boosting the post it recommended you boost in the first place, only because the […]

Snapchat bothers a lot of people at a deep, emotional level. It’s a very addictive platform prying on young (and old) brains with the help of all the tricks of behavioral psychology and neuromarketing. Snapchat bothers so many folks in my generation (Xers), the generation before (Boomers) and even the generation after (Millennials) that many […]

Sharing to advance your higher ed career We love to share in higher education. It’s part of our culture. Our industry is probably the only one where competitors (institutions competing for the best students, faculty or resources) exchange homework, tutor each other and embrace artistic borrowing as a way of getting things done – fast […]

Almost 1000 Higher Ed Experts! A month ago when I introduced Nikki Sunstrum’s conference keynote in Boston, I got a chance to thank the higher ed community for the contributions hundreds of its members made to help grow the professional online school for higher ed digital marketers and communicators Higher Ed Experts has become over […]

Holly Sherburne (Bowdoin College) and Jessica Stutt (UNB) to replace Dr. Liz Gross After her 2.5-year tenure with Higher Ed Experts, Dr. Liz Gross taught her last course session of our professional certificate program on social media measurement for higher ed this summer. She has stopped teaching the 4-week online program in order to focus […]

Missed the eduWeb Conference in Boston this week? I’m just back at the office this morning after spending 3 great days in beautiful Boston for the eduWeb conference. It’s too early to come up with some thoughtful takeaways, so I just want to share 3 short videos I shot and shared live (without any editing) […]

Exclusive Preview of the 2017 Student & Parent E-Expectations Survey Part 7: Social Media for Parents This is the last part of the 7-installment series on the April 2017 RNL E-Expectations survey results. This survey focuses on the E-expectations of high school seniors, juniors and sophomores (n=4,274) and their parents (n=3,530) and will be officially […]