4-week: Higher Ed Conferences & Courses

At Higher Ed Experts, we believe in the power of education.

That's why hundreds of higher ed marketers - your colleagues - and their institutions (universities, colleges and schools) have invested time and money in our trusted training programs. Our higher ed conferences and courses have helped them tackle today's and tomorrow's higher education marketing challenges.

Web Analytics for Higher Ed Course

Web Analytics for Higher Ed Course

Need to get up to speed with Web Analytics for Higher Ed? Whether you have already attended several sessions about Analytics at higher ed conferences or are brand new to the world of Google Analytics, this 4-week online course will help you learn what you need to know and develop your Web Analytics skills through guided practice.

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Advanced Web Analytics for Higher Ed Course

Advanced Web Analytics for Higher Ed Course

Do you want to go beyond the basics in Web Analytics for Higher Ed? If you have been using Google Analytics enough to be dangerous but want to go to the next level in your Analytics practice, this 4-week online course will help you learn more advanced analytics techniques to track the performance of your higher ed digital marketing campaigns or initiatives.

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Web Writing for Higher Ed Course

Web Writing for Higher Ed Course

Want to write stronger Social Media and Web Content for Higher Ed? Whether you are a seasoned writer looking for guidance to write online or a higher ed marketing practitioner who needs to create more content, this 4-week online course will help you become a better writer for the Web or social media by… writing – and not just listening about it like it’s usually the case at higher ed marketing conferences 🙂

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SEO for Higher Ed Course

SEO for Higher Ed Course

Need to make sense of Search Engine Optimization in a higher education context? If you understand the key role of SEO for higher ed, but don’t know where to start your SEO strategy, this 4-week SEO for higher ed online course will help you get started and implement key changes in your content development process.

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Social Media Measurement for Higher Ed Course

Social Media Measurement for Higher Ed Course

Want to start measuring what matters in social media to get smarter with your higher ed marketing? Whether you want to optimize your higher ed social media content calendar or the engagement strategy on your Instagram, Facebook, Twitter and other school accounts, this 4-week certificate online course will guide you through the required steps to implement a sound social media measurement plan for your higher education institution.

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Predictive Web Analytics for Higher Ed Course

Predictive Web Analytics for Higher Ed Course

Do you want to use Predictive Web Analytics for Higher Ed to help you make data-driven decisions? If you are the designated Web Analytics expert in your higher ed marketing team, this 4-week online course will help you go to the next level by learning predictive techniques to reach the digital Analytics master status :-).

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Responsive Web Design for Higher Ed Course

Responsive Web Design for Higher Ed Course

Ready for Responsive Web Design to future-proof your higher ed website on all devices? This 4-week online course will help you learn what you need to know.

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