Upcoming Programs for Better Higher Ed Marketing
At Higher Ed Experts, we believe in the power of education.That's why hundreds of higher ed marketers - your colleagues - and their institutions (universities, colleges and schools) have invested time and money in our trusted training programs. Our higher ed conferences and courses have helped them tackle today's and tomorrow's higher education marketing challenges.
Higher Ed Experts (Free) Friday Talk & Learn at 11:30AM ET (#HEETalkLearn)
Let’s meet for Higher Ed Experts’ Free Friday Talk & Learn (#HEETalkLearn): 10-min presentation or panel discussion followed by a Q&A and the weekly segment “#HEETalkLearn Posts that Worked” to support higher ed digital professionals now. Give us 30-min and we will share lessons learned, tips and ideas from your higher ed colleagues AND answer […]
- Categories: Upcoming.
- Course Type: Online Event.
- Course Length: 30-min.
- Difficulty Level: Beginner and Intermediate.
- Audience: Communication Directors, Community Managers, Directors of Web Communications, Higher Ed Web Professionals, Higher Education Marketers, Marketing Directors, Marketing Professionals, Online Marketing Specialists, Social Media Directors, Social Media Marketing Managers, Social Media Strategists, Web Communication Coordinators, Web Content Contributors, Web Editors, and Web Managers.
Advanced Digital Analytics for Higher Ed Course
Do you want to measure the performance of your higher ed digital marketing initiatives and campaigns? If you have been using Google Analytics enough to be dangerous but want to go to the next level in your Analytics practice, this 4-week online course will help you learn more advanced analytics techniques to track the performance of your higher ed digital marketing or communications.
- Categories: Featured, Higher Ed Marketing, Upcoming, and Web Analytics.
- Course Type: Certificate Online Course.
- Course Length: 4-week.
- Difficulty Level: Advanced and Intermediate.
- Audience: Digital Analytics Professionals, Directors of Web Communications, Higher Ed Experts Analytics Course Graduates, Higher Education Marketers, IT Professionals, Online Marketing Specialists, Web Coordinators, Web Editors, and Web Managers.
Content Analytics for Higher Ed Course
Need to measure the impact of your higher ed content? This 4-week online course on Content Analytics for Higher Ed will help you track the performance of your content initiatives.
- Categories: Content Strategy, Featured, Higher Ed Marketing, Upcoming, Web Analytics, and Web Writing.
- Course Type: Certificate Online Course.
- Course Length: 4-week.
- Difficulty Level: Beginner and Intermediate.
- Audience: Digital Analytics Professionals, Directors of Web Communications, Higher Education Marketers, Magazine Editors, Marketing Professionals, Web Communication Coordinators, Web Content Contributors, Web Coordinators, Web Editors, Web Writers, and Writers.
Digital Measurement Strategy for Higher Ed Team Course
Not sure how you should measure your digital marketing initiatives, campaigns and efforts? If you’ve never taken the time to set up with your team your strategic plan to measure what matters, this affordable 4-week course for teams (2 to 5 people) will help you define your measurement strategic plan.
- Categories: Featured, Higher Ed Marketing, Upcoming, and Web Analytics.
- Course Type: Online Course For Teams.
- Course Length: 4-week.
- Difficulty Level: Beginner and Intermediate.
- Audience: Communication Directors, Community Managers, Digital Analytics Professionals, Directors of Web Communications, Higher Ed Web Professionals, Higher Education Marketers, Marketing Directors, Marketing Professionals, Online Marketing Specialists, Social Media Strategists, Web Communication Coordinators, Web Content Contributors, Web Coordinators, Web Editors, Web Writers, and Writers.
Web Analytics for Higher Ed Course
Need to get up to speed with Web Analytics for Higher Ed? Whether you have already attended several sessions about Analytics at higher ed conferences or are brand new to the world of Google Analytics, this 4-week online course will help you learn what you need to know and develop your Web Analytics skills through guided practice.
- Categories: Featured, Higher Ed Marketing, Upcoming, and Web Analytics.
- Course Type: Certificate Online Course.
- Course Length: 4-week.
- Difficulty Level: Beginner and Intermediate.
- Audience: Digital Analytics Professionals, Directors of Web Communications, Higher Education Marketers, Marketing Professionals, Online Marketing Specialists, Web Communication Coordinators, Web Coordinators, Web Designers, Web Developers, Web Editors, and Web Managers.
Social Media Marketing for Higher Ed Course
Are you in charge of social media marketing for higher education? Whether you’ve done social media for your institution for a few years or have recently been given this responsibility, this 8-week online course will help you bring your higher ed social media practice to the next level by covering all the bases and focusing on a strategic integrated marketing approach.
- Categories: Higher Ed Marketing, Social Media, and Upcoming.
- Course Type: Certificate Online Course.
- Course Length: 8-week.
- Difficulty Level: Beginner and Intermediate.
- Audience: Communication Directors, Community Managers, Directors of Web Communications, Higher Education Marketers, Marketing Directors, Publication Professionals, Social Media Directors, Social Media Marketing Managers, Social Media Strategists, and Web Communication Coordinators.
Web Writing for Higher Ed Course
Want to write stronger Social Media and Web Content for Higher Ed? Whether you are a seasoned writer looking for guidance to write online or a higher ed marketing practitioner who needs to create more content, this 4-week online course will help you become a better writer for the Web or social media by… writing – and not just listening about it like it’s usually the case at higher ed marketing conferences 🙂
- Categories: Featured, Higher Ed Marketing, Social Media, Upcoming, and Web Writing.
- Course Type: Certificate Online Course.
- Course Length: 4-week.
- Difficulty Level: Beginner and Intermediate.
- Audience: Communication Directors, Directors of Web Communications, Higher Education Marketers, Magazine Editors, Marketing Directors, Marketing Professionals, Online Marketing Specialists, Professional Writers, Publication Professionals, Web Communication Coordinators, Web Content Contributors, Web Coordinators, Web Editors, Web Managers, Web Writers, and Writers.
Higher Education Analytics Conference
Looking for real analytics solutions to real higher education marketing problems? The Higher Ed Analytics conference, now available on-demand, features a dozen of sessions from higher ed digital marketing and communications professionals working in institutions just like yours. This higher ed marketing conference is online and team-friendly.
- Categories: Conferences, Featured, Higher Ed Marketing, Upcoming, and Web Analytics.
- Course Type: On-Demand Training.
- Course Length: 15-session.
- Difficulty Level: Advanced and Intermediate.
- Audience: Digital Analytics Professionals, Higher Ed Experts Analytics Course Graduates, Higher Education Marketers, Marketing Directors, Marketing Professionals, Online Marketing Specialists, Publication Professionals, Social Media Directors, Social Media Marketing Managers, Social Media Strategists, Web Communication Coordinators, Web Content Contributors, Web Developers, Web Editors, Web Managers, and Webmasters.