Whether it’s for your website, your social media initiatives or your email campaigns, measurement and return on investment (ROI) have never been as important as they are today in higher education — for a good reason:
Shrinking budgets call for a better (re)allocation of your resources (money, staff and time).
While anybody can set up Google Analytics on a website, making sense of all the collected data is actually a science and an art at the same time. But, it doesn’t take a 4-year degree to make sense of this data IF you get a chance to listen to two of the most passionate analytics practitioners in higher ed:
Shelby Thayer and Joshua Ellis, both working at Penn State University.
As they did last year, Shelby and Joshua will share their expertise and tips with the attendees of Analytics 360 Webinars on March 10 & 11, 2010 as well as in a pre-recorded session covering the basics and including a demo.
Prerecorded session you can watch on-demand
Web Analytics 101: How to plan, start and implement a comprehensive analytics program
Shelby Thayer and Joshua Ellis will tell you all you need to know to jump start and fine tune your analytics program. After introducing the basics of analytics (goals, KPI, etc.), they will walk you through a Google Analytics implementation and explain how to set up your account to get meaningful results in no time.
March 10, 2010 1PM-2PM ET – Rain date: March 17, 2010 1PM-2PM ET
Advanced Analytics Techniques: How to track data, measure ROI and improve your web initiatives
Shelby Thayer and Joshua Ellis will help you get the most of your web analytics program by sharing best practices and good tips. They will demonstrate through a few case studies advanced analytics techniques using filters, segmentations, dashboards and more.
March 11, 2010 1PM-2PM ET – Rain date: March 18, 2010 1PM-2PM ET
Advanced Analytics for Marketing: How to track data, measure ROI and improve your email, social media, brand, SEO initiatives
Shelby Thayer and Joshua Ellis will show you how to use analytics to inform your marketing strategy no matter which communication channels you use. They will demonstrate through a few case studies advanced analytics techniques to evaluate email, offline, social media and SEO campaigns. Last, they will introduce the Google Analytics API and show you how it can be used.
Here’s what a couple of last year’s attendees said about Shelby’s and Joshua’s presentations.
- We liked the combination of Shelby talking about the concepts/best practices of analytics before Josh showed our staff how to implement in GA. It forced them to think about what they were doing and why before the “how”.
- As a more technical and experienced user, the presentations overall moved at a fast enough pace to provide a refresher, while not overwhelming a less experienced, non-technical user. I was able to pick up quite a bit about Google Analytics on day 2.
Steve Leclaire from Monmouth University in New Jersey
Register by March 1st, 2010 (sooner than later as there’s a big chance this series will sold out before the registration deadline) at www.higheredexperts.com/analytics360
Tags: Higher Ed News