Author Archive

Chelsey Rovesti, Manager of Social Media at Point Park University, is one of the 12 presenters of the 3rd Higher Ed Social Media Conference. In this 3-question interview, Chelsey tells us how she manages social media, shares a surprising social media outcome and tackles the tough ROI question. 1) How do you manage your activity […]

Rachel Reuben, Principal at RRC, is one of the 12 presenters of the 3rd Higher Ed Social Media Conference. In this 3-question interview, Rachel tells us how she manages social media, shares a surprising social media outcome and tackles the tough ROI question. 1) How do you manage your activity on social media? I tend […]

Social Media Measurement with Dr. Liz Gross I created this course to address what I think is a key piece of social media strategy missing on most campuses—tying social media efforts back to department and institutional goals. In order to be effective marketers and communicators, we need to move beyond vanity metrics (likes, comments, followers, […]

Robert Bochnak, Assistant Director, Alumni Marketing and Communications at Harvard Business School, is one of the 12 presenters of the 3rd Higher Ed Social Media Conference. In this 3-question interview, Robert tells us how he manages social media, shares a surprising social media outcome and tackles the tough ROI question. 1) How do you manage […]

What’s up in higher ed this week? Karine Joly has published a weekly email newsletter (on Wednesday mornings) since December 2008. Check out this week’s selection of articles, blog posts and news stories, carefully curated to help higher ed digital professionals like you keep up with what matters! 12 Higher Ed Social Media pros explain […]

Nina Sossen, Director of Social Media at the University of Massachusetts – Amherst, is one of the 12 presenters of the 3rd Higher Ed Social Media Conference. In this 3-question interview, Nina tells us how she manages social media, shares a surprising social media outcome and tackles the tough ROI question. 1) How do you […]

Tracy Payle, Director & Content Strategist at Pickle Jar Communications Ltd, is one of the 12 presenters of the 3rd Higher Ed Social Media Conference. In this 3-question interview, Tracy tells us how she manages social media, shares a surprising social media outcome and tackles the tough ROI question. 1) How do you manage your […]

What’s up in higher ed this week? Karine Joly has published a weekly email newsletter (on Wednesday mornings) since December 2008. Check out this week’s selection of articles, blog posts and news stories, carefully curated to help higher ed digital professionals like you keep up with what matters! Social Media Return on Investment (ROI) in […]

Candace Nelson, Senior Writer,University Relations/News at West Virginia University, is one of the 12 presenters of the 3rd Higher Ed Social Media Conference. In this 3-question interview, Candace tells us how she manages social media, shares a surprising social media outcome and tackles the tough ROI question. 1) How do you manage your activity on […]

Dominique Benjamin, Digital & Social Media Specialist at Duke University, is one of the 12 presenters of the 3rd Higher Ed Social Media Conference. In this 3-question interview, Dominique tells us how he manages social media, shares a surprising social media outcome and tackles the tough ROI question. 1) How do you manage your activity […]