Author Archive

At Higher Ed Experts, we believe in the power of education.

That's why hundreds of higher ed marketers - your colleagues - and their institutions (universities, colleges and schools) have invested time and money in our trusted training programs. Our higher ed conferences and courses have helped them tackle today's and tomorrow's higher education marketing challenges.

Great #hesm pros to follow: Chelsey Rovesti from Point Park University (@PointParkU)

Great #hesm pros to follow: Chelsey Rovesti from Point Park University (@PointParkU)

Chelsey Rovesti, Manager of Social Media at Point Park University, is one of the 12 presenters of the 3rd Higher Ed Social Media Conference. In this 3-question interview, Chelsey tells us how she manages social media, shares a surprising social media outcome and tackles the tough ROI question. 1) How do you manage your activity […]


Great #hesm pros to follow: Rachel Reuben (@rachelreuben)

Great #hesm pros to follow: Rachel Reuben (@rachelreuben)

Rachel Reuben, Principal at RRC, is one of the 12 presenters of the 3rd Higher Ed Social Media Conference. In this 3-question interview, Rachel tells us how she manages social media, shares a surprising social media outcome and tackles the tough ROI question. 1) How do you manage your activity on social media? I tend […]


5 Reasons for #HESM Pros to Export Facebook Insights

5 Reasons for #HESM Pros to Export Facebook Insights

Social Media Measurement with Dr. Liz Gross I created this course to address what I think is a key piece of social media strategy missing on most campuses—tying social media efforts back to department and institutional goals. In order to be effective marketers and communicators, we need to move beyond vanity metrics (likes, comments, followers, […]


Great #hesm pros to follow: Robert Bochnak (@RobertBoc) from Harvard Business School (@HarvardHBS)

Great #hesm pros to follow: Robert Bochnak (@RobertBoc) from Harvard Business School (@HarvardHBS)

Robert Bochnak, Assistant Director, Alumni Marketing and Communications at Harvard Business School, is one of the 12 presenters of the 3rd Higher Ed Social Media Conference. In this 3-question interview, Robert tells us how he manages social media, shares a surprising social media outcome and tackles the tough ROI question. 1) How do you manage […]


Newsletter: Common Web Writing Mistakes, #HESM Pro Tips, Awards & Twitter Hearts

Newsletter: Common Web Writing Mistakes, #HESM Pro Tips, Awards & Twitter Hearts

What’s up in higher ed this week? Karine Joly has published a weekly email newsletter (on Wednesday mornings) since December 2008. Check out this week’s selection of articles, blog posts and news stories, carefully curated to help higher ed digital professionals like you keep up with what matters! 12 Higher Ed Social Media pros explain […]


Great #hesm pros to follow: Nina Sossen (@ninasossen) from University of Massachusetts Amherst

Great #hesm pros to follow: Nina Sossen (@ninasossen) from University of Massachusetts Amherst

Nina Sossen, Director of Social Media at the University of Massachusetts – Amherst, is one of the 12 presenters of the 3rd Higher Ed Social Media Conference. In this 3-question interview, Nina tells us how she manages social media, shares a surprising social media outcome and tackles the tough ROI question. 1) How do you […]


Great #hesm pros to follow: Tracy Payle (@tracyplayle) from Pickle Jar Communications

Great #hesm pros to follow: Tracy Payle (@tracyplayle) from Pickle Jar Communications

Tracy Payle, Director & Content Strategist at Pickle Jar Communications Ltd, is one of the 12 presenters of the 3rd Higher Ed Social Media Conference. In this 3-question interview, Tracy tells us how she manages social media, shares a surprising social media outcome and tackles the tough ROI question. 1) How do you manage your […]


Newsletter: #HigherEd Social Media ROI, Coalition, Agile Marketing, Video, Yik Snap Boomrang for #hesm

Newsletter: #HigherEd Social Media ROI, Coalition, Agile Marketing, Video, Yik Snap Boomrang for #hesm

What’s up in higher ed this week? Karine Joly has published a weekly email newsletter (on Wednesday mornings) since December 2008. Check out this week’s selection of articles, blog posts and news stories, carefully curated to help higher ed digital professionals like you keep up with what matters! Social Media Return on Investment (ROI) in […]


Great #hesm pros to follow: Candace Nelson (@Candace07) from West Virginia University (@WestVirginiaU)

Great #hesm pros to follow: Candace Nelson (@Candace07) from West Virginia University (@WestVirginiaU)

Candace Nelson, Senior Writer,University Relations/News at West Virginia University, is one of the 12 presenters of the 3rd Higher Ed Social Media Conference. In this 3-question interview, Candace tells us how she manages social media, shares a surprising social media outcome and tackles the tough ROI question. 1) How do you manage your activity on […]


Great #hesm pros to follow: Dominique Benjamin (@dom_forshort) from Duke University (@DukeU)

Great #hesm pros to follow: Dominique Benjamin (@dom_forshort) from Duke University (@DukeU)

Dominique Benjamin, Digital & Social Media Specialist at Duke University, is one of the 12 presenters of the 3rd Higher Ed Social Media Conference. In this 3-question interview, Dominique tells us how he manages social media, shares a surprising social media outcome and tackles the tough ROI question. 1) How do you manage your activity […]