Archives: Higher Ed Experts Faculty

Want to present in 2020? The time is now! How’s 2020 been so far?Busy, right? I’m sure you are caught in countless meetings, urgent projects, crises (hopefully the minor kind) and the craziness of snowy days that don’t quite graduate to full-blown snow days. In the whirlwind of the first few weeks of the year, […]

Sharing to advance your higher ed career We love to share in higher education. It’s part of our culture. Our industry is probably the only one where competitors (institutions competing for the best students, faculty or resources) exchange homework, tutor each other and embrace artistic borrowing as a way of getting things done – fast […]

The 2019 edition of a higher ed holidays tradition! I love holidays videos. For the past 9 years I’ve watched lots of them to create a nice annual collection I shared on my blog College Web Editor for everybody’s viewing pleasure (2010 collection, 2011 collection, 2012 collection, 2013 collection, 2014 collection, 2015 collection, 2016 collection […]

I couldn’t make the trip to Milwaukee this year to attend the 2019 HighEdWeb Conference, but I was still able to find some great content shared on Twitter, the conference website and the journal Link. So, I’ve decided to create this short selection of what I found the most interesting after spending a few hours […]

Higher Ed DigiTAL(ES) is a series on career advice for digital marketers and communicators working in higher education. Expect tips, tricks, tools and tales collected through a decade helping your higher ed colleagues learn and grow in their digital career. What’s preventing you from submitting a conference proposal? What is the biggest reason for NOT […]

Higher Ed story time for (emotional) humans and (search) bots alike Ah, the testimonial! The tried-and-true method of storytelling that while seemingly tired, remains one of the most effective ways to share the student experience with your audiences. Storytelling in higher education is not a new concept, but sometimes our formula for telling stories can […]

5 ways to measure the performance of your content Not sure how Google Analytics can help you optimize your web content? I know you’re not alone, because this is a question I get asked all the time! 🙂 So, here are my top 5 content engagement metrics, and how I use them in my approach […]

From Higher Ed Marketer to College Professor I’m an unlikely college professor. I never planned to teach. In 2015, teaching college students felt like too much responsibility – to be in charge of imparting knowledge these young minds would use in their future career. What if I steered them down the wrong path? Did I […]

Summer in higher ed: best time, too fast Summer is a wonderful time of the year, right? When students and faculty leave campus, everything seems to slow down. Fewer people, fewer urgent demands and fewer deadlines usually mean more time to work on your own projects. It’s the perfect time to tackle the big initiative […]

Dr. Corie Morell Martin to teach Social Media & Web Writing for Higher Ed We are very excited to announced that Corie Morell Martin, Ed.D., Director of Web Services and Digital Marketing at Western Kentucky University is the new member of Higher Ed Experts’ Faculty team. Corie’s digital communication expertise and her experience as a […]