Archives: Higher Ed Experts Faculty

Snapchat bothers a lot of people at a deep, emotional level. It’s a very addictive platform prying on young (and old) brains with the help of all the tricks of behavioral psychology and neuromarketing. Snapchat bothers so many folks in my generation (Xers), the generation before (Boomers) and even the generation after (Millennials) that many […]

You can save time and reduce errors by using Google Tag Manager to automate campaign tagging for social media posts. Learn below (I’ve even included a 5-min step-by-step video tutorial!) how you can add URL fragments such as “#fb” to links instead of creating campaign URLs from scratch. “If you don’t tag it, you can’t […]

Sharing to advance your higher ed career We love to share in higher education. It’s part of our culture. Our industry is probably the only one where competitors (institutions competing for the best students, faculty or resources) exchange homework, tutor each other and embrace artistic borrowing as a way of getting things done – fast […]

Almost 1000 Higher Ed Experts! A month ago when I introduced Nikki Sunstrum’s conference keynote in Boston, I got a chance to thank the higher ed community for the contributions hundreds of its members made to help grow the professional online school for higher ed digital marketers and communicators Higher Ed Experts has become over […]

What have you measured on social media lately? You should measure the performance of your social media efforts. You know it. We all know it. And, yet… You work hard to develop content, write posts, take great images, curate the voice of your social media accounts, build community and more. So, you want to know […]

Holly Sherburne (Bowdoin College) and Jessica Stutt (UNB) to replace Dr. Liz Gross After her 2.5-year tenure with Higher Ed Experts, Dr. Liz Gross taught her last course session of our professional certificate program on social media measurement for higher ed this summer. She has stopped teaching the 4-week online program in order to focus […]

Missed the eduWeb Conference in Boston this week? I’m just back at the office this morning after spending 3 great days in beautiful Boston for the eduWeb conference. It’s too early to come up with some thoughtful takeaways, so I just want to share 3 short videos I shot and shared live (without any editing) […]

Summer in higher ed: best time, too fast Summer is a wonderful time of the year, right? When students and faculty leave campus, everything seems to slow down. Fewer people, fewer urgent demands and fewer deadlines usually mean more time to work on your own projects. It’s the perfect time to tackle the big initiative […]

Giving Facebook Live a Try At Higher Ed Experts, we’ve been experimenting with holding “virtual office hours” via Facebook Live as part of our professional certificate courses. The goal is to let our students (people like you working in higher ed) and other colleagues “meet the professor” while incorporating some digital face-to-face instruction and coaching. […]

2 Kids, but 3 Babies? I often joke I’ve had 3 babies even though I only have 2 kids. Nope, my husband has had his adult card for many, many years, so I’m not talking about my better half. I’ve never baked birthday cakes for this one nor have I received any mother’s day craft […]