Archives: Karine Joly
At Higher Ed Experts, we believe in the power of education.That's why hundreds of higher ed marketers - your colleagues - and their institutions (universities, colleges and schools) have invested time and money in our trusted training programs. Our higher ed conferences and courses have helped them tackle today's and tomorrow's higher education marketing challenges.
4-question interview on creativity in #highered with Amma Marfo, #eduWeb18 Keynote Speaker [3-min VIDEO]
Let’s talk about creativity! As I explained in my last post about the long-lasting love story between Higher Ed Experts and higher ed conference keynotes, we sponsored the closing keynote at the eduWeb Conference this year in San Diego, California. I’ve chosen this specific keynote, because it was such a great fit with Higher Ed […]
- Categories: Higher Ed Marketing News.
- Tags: Higher Ed Experts Faculty, Higher Ed News, and Karine Joly.
Higher Ed Experts, #eduWeb18, #heweb18 and #pseweb 18 Conference Keynotes: Memories, Love and Support
Higher Ed Experts loves conferences (even when they are organized by others!) Summer is a great time to learn no matter how you do it. While we love the flexibility and quality of the deep learning you can get from our online training programs (on-demand conferences or 4-week professional courses), we believe conferences should also […]
- Categories: Higher Ed Marketing News.
- Tags: Higher Ed Experts Faculty, Higher Ed Marketers Career Advice, Higher Ed News, and Karine Joly.
Higher Ed DigiTALES: Time to submit a proposal for these 4 Higher Ed Marketing Conferences!
Higher Ed DigiTAL(ES) is a new series on career advice for digital marketers and communicators working in higher education. Expect tips, tricks, tools and tales collected through a decade helping your higher ed colleagues learn and grow in their digital career. Higher Ed Marketing Conference Season: FOMO and Weather Delays We are in the midst […]
- Categories: Higher Ed Marketing News.
- Tags: Higher Ed Experts Faculty, Higher Ed Marketers Career Advice, Higher Ed News, and Karine Joly.
Why and how to mitigate the impact of fake social media influence in #HESM
Fake social media influence uncovered The New York Times published a great investigative report on the little dirty secrets behind many social media “influencers” on January 27. If you are a higher ed marketer or a digital communicator and you haven’t read it yet, schedule some quiet time (it’s a 15- to 20-minute read) to […]
- Categories: Higher Ed Marketing News.
- Tags: Higher Ed Experts Faculty, Higher Ed News, and Karine Joly.
2018 Edelman Trust Barometer: Top 5 findings for higher ed marketers
Trust is the cement you find in the foundation of thriving brands. It’s an essential component of any flourishing society. But, trust is also the byproduct of strategic communication and marketing efforts. This is the reason why the Public Relations giant, Edelman, has conducted extensive research on the State of Trust for the past 18 […]
- Categories: Higher Ed Marketing News.
- Tags: Higher Ed Experts Faculty, Higher Ed News, and Karine Joly.
Why your higher ed school needs a crisis plan for future Facebook (and other social media) changes
A quick history of the Facebook-Friendly Strategy at Facebook Facebook has broken the discourse for billions of people with its content-feeding algorithm informed by sophisticated analytics and behavioral psychology. First, Facebook turned “friend” into a verb, a goal in itself, as we were all pushed a decade ago “to friend” as many people as possible, […]
- Categories: Higher Ed Marketing News.
- Tags: Higher Ed Experts Faculty, Higher Ed News, and Karine Joly.
Top 5 most insightful leaked Snapchat data charts for higher ed marketers
Is it time to think about rebalancing your social media portfolio? After the announcement of the Facebook News Feed change last Thursday, higher ed social media professionals have been all abuzz about the strategy to adopt to save reach on the “friendly” platform. By throttling even further the reach of any organic posts published by […]
- Categories: Higher Ed Marketing News.
- Tags: Higher Ed Experts Faculty, Higher Ed News, and Karine Joly.
Aaron Baker, Digital Analytics Lead at Harvard University, joins Higher Ed Experts Faculty Team
Aaron Baker to teach Advanced Web Analytics for Higher Ed in January 2018 We are very excited to announced that Aaron Baker, Digital Analytics Lead at Harvard University, is the new member of Higher Ed Experts’ Faculty team. Aaron is one of the few higher ed professionals working full-time on web analytics, so his expertise […]
- Categories: Higher Ed Marketing News and Newsletter.
- Tags: Higher Ed Experts Faculty, Higher Ed News, and Karine Joly.
What #highered social media pros can learn from restaurant kitchens #hesm
Social media measurement in higher ed: let’s not talk about it? Performance measurement in digital marketing is never easy, but it seems that it’s even more difficult with social media. I’ve observed this frequently among the students of my course on social media marketing for higher ed — as well as in many online discussions […]
- Categories: Higher Ed Marketing News.
- Tags: Higher Ed Experts Faculty, Higher Ed News, and Karine Joly.
Stalk your #highered social media colleagues for a day with the #HESM17 Instagram takeovers
From October 23 to November 8, 2017, the 12 speakers of the Higher Ed Social Media Conference took over Higher Ed Experts’ Instagram account. Check out what they did to see higher ed social media at its best.
- Categories: HESM and Higher Ed Marketing News.
- Tags: HESM17, Higher Ed News, and Karine Joly.