Higher Ed Marketing Programs for Better Higher Ed Marketing

Need to make sense of Search Engine Optimization in a higher education context? If you understand the key role of SEO for higher ed, but don’t know where to start your SEO strategy, this 4-week SEO for higher ed online course will help you get started and implement key changes in your content development process.

Do you want to measure the performance of your higher ed digital marketing initiatives and campaigns? If you have been using Google Analytics enough to be dangerous but want to go to the next level in your Analytics practice, this 4-week online course will help you learn more advanced analytics techniques to track the performance of your higher ed digital marketing or communications.

Need to measure the impact of your higher ed content? This 4-week online course on Content Analytics for Higher Ed will help you track the performance of your content initiatives.

Want to start measuring what matters in social media to get smarter with your higher ed marketing? Whether you want to optimize your higher ed social media content calendar or the engagement strategy on your Instagram, Facebook, Twitter and other school accounts, this 4-week certificate online course will guide you through the required steps to implement a sound social media measurement plan for your higher education institution.

Not sure how you should measure your digital marketing initiatives, campaigns and efforts? If you’ve never taken the time to set up with your team your strategic plan to measure what matters, this affordable 4-week course for teams (2 to 5 people) will help you define your measurement strategic plan.

Need to get up to speed with Web Analytics for Higher Ed? Whether you have already attended several sessions about Analytics at higher ed conferences or are brand new to the world of Google Analytics, this 4-week online course will help you learn what you need to know and develop your Web Analytics skills through guided practice.

Are you in charge of social media marketing for higher education? Whether you’ve done social media for your institution for a few years or have recently been given this responsibility, this 8-week online course will help you bring your higher ed social media practice to the next level by covering all the bases and focusing on a strategic integrated marketing approach.

Want to write stronger Social Media and Web Content for Higher Ed? Whether you are a seasoned writer looking for guidance to write online or a higher ed marketing practitioner who needs to create more content, this 4-week online course will help you become a better writer for the Web or social media by… writing – and not just listening about it like it’s usually the case at higher ed marketing conferences 🙂

Looking for some useful advice and ideas on advanced social media for higher ed? The Higher Ed Social Media Conference will help you up your game in 2020 and beyond. This higher ed conference takes place online every year. It is a well-attended online social media conference focusing 100% on higher education.

Looking for real analytics solutions to real higher education marketing problems? The Higher Ed Analytics conference, now available on-demand, features a dozen of sessions from higher ed digital marketing and communications professionals working in institutions just like yours. This higher ed marketing conference is online and team-friendly.