Higher Ed Conferences & Courses for Directors of Web Communications

Want to get more strategic with your higher ed content across devices, channels and departments? The Higher Ed Content Conference can help. This annual higher ed online conference focusing on content features a dozen of higher ed professionals working in institutions like yours – with real solutions to real content problems. You can attend this online conference with all your content contributors – which makes it a great higher ed conference for digital content teams.

Want to get more strategic with your higher ed digital content and strategies across devices, channels and departments? The Higher Ed Digital Conference can help. This conference designed to showcase best practices, great strategies that work no matter what features 18 higher ed professionals working in institutions like yours – with real solutions to real timely problems we’re all facing now in higher ed digital. With a special discount, your registration will cover up to 10 individual connections if necessary.

Are you in charge of social media marketing for higher education? Whether you’ve done social media for your institution for a few years or have recently been given this responsibility, this 8-week online course will help you bring your higher ed social media practice to the next level by covering all the bases and focusing on a strategic integrated marketing approach.

Need to get up to speed with Web Analytics for Higher Ed? Whether you have already attended several sessions about Analytics at higher ed conferences or are brand new to the world of Google Analytics, this 4-week online course will help you learn what you need to know and develop your Web Analytics skills through guided practice.

Want to write stronger Social Media and Web Content for Higher Ed? Whether you are a seasoned writer looking for guidance to write online or a higher ed marketing practitioner who needs to create more content, this 4-week online course will help you become a better writer for the Web or social media by… writing – and not just listening about it like it’s usually the case at higher ed marketing conferences 🙂

Not sure how you should measure your digital marketing initiatives, campaigns and efforts? If you’ve never taken the time to set up with your team your strategic plan to measure what matters, this affordable 4-week course for teams (2 to 5 people) will help you define your measurement strategic plan.

Let’s meet for Higher Ed Experts’ Free Friday Talk & Learn (#HEETalkLearn): 10-min presentation or panel discussion followed by a Q&A and the weekly segment “#HEETalkLearn Posts that Worked” to support higher ed digital professionals now. Give us 30-min and we will share lessons learned, tips and ideas from your higher ed colleagues AND answer […]

Do you want to measure the performance of your higher ed digital marketing initiatives and campaigns? If you have been using Google Analytics enough to be dangerous but want to go to the next level in your Analytics practice, this 4-week online course will help you learn more advanced analytics techniques to track the performance of your higher ed digital marketing or communications.

Need to measure the impact of your higher ed content? This 4-week online course on Content Analytics for Higher Ed will help you track the performance of your content initiatives.

Do you want to go beyond the basics in Web Analytics for Higher Ed? If you have been using Google Analytics enough to be dangerous but want to go to the next level in your Analytics practice, this 4-week online course will help you learn more advanced analytics techniques to track the performance of your higher ed digital marketing campaigns or initiatives.

Need to make sense of Search Engine Optimization in a higher education context? If you understand the key role of SEO for higher ed, but don’t know where to start your SEO strategy, this 4-week SEO for higher ed online course will help you get started and implement key changes in your content development process.