Archives: COVID-19 Communications

Short videos, big messages As I was working on my post about COVID-19 testing, move-in days and orientations sharing the top insights from my July 29 “minute-poll” (3-question weekly surveys of my Wednesday email newsletter readers on timely topics for higher ed marketers and communicators), I stumbled across some examples of “return to campus” videos […]

COVID-19 Campus Testing: Not Required on the Majority of Higher Ed Campuses While most higher ed institutions planning a back-to-school in person this Fall will make masks mandatory for students, many plans are still work in progress. Still so many questions, so many unknowns. A comfortable majority of the respondents of my July 29 “minute-poll” […]

Must-Have Masks on Most Campuses The back-to-campus plan might still be a work in progress (sometimes with a moving target) for some institutions of higher education, but, there’s no doubt that face-covering masks will be the new must-have Fall 2020 accessory on college campuses around the world. An incredibly large majority of the respondents in […]

2020 Back to School or… Not in Higher Ed? Does it feel like March all over again? While there’s nothing spring-ish about the hot days of summer in North America right now, the indecision and the trickling of closing (or postponed reopening) announcements have brought a feeling of deja-vu these past few days. With the […]

Lessons learned and top mistakes to avoid when hosting online events Samantha Dickinson (University of Cincinnati) and Karine Joly (Higher Ed Experts) presented a 14-minute session on “Lessons Learned Hosting Online Events” in 2 parts:“ Hosting online events for admitted students”“ Top mistakes to avoid when planning & hosting online events” Allison Turcio (Siena College) […]

Posts that Works from the #HEETalkLearn Speakers & Attendees Every week at the Higher Ed Experts’ Free Friday Talk & Learn we have a 10-min session on a given topic, but I also share a quick round up of the best performing posts of the previous week suggested by speakers and attendees along with templates […]

Virtual Celebrations for the Class of 2020 This week’s Higher Ed Experts’ Talk & Learn was a 54-min panel discussion among 4 social media professionals on the virtual celebration for the Class of 2020 their respective schools put together:Carly McCarthy (UCF)Philip Jones (UNC Chapel Hill)Tyler Thomas (UNL)Jamila Walker (ODU Resources & templates UNC Chapel Hill’s […]

Posts that Works from the #HEETalkLearn Speakers & Attendees Every week at the Higher Ed Experts’ Free Friday Talk & Learn we have a 10-min session on a given topic, but I also share a quick round up of the best performing posts of the previous week suggested by speakers and attendees along with templates […]

Planning & Hosting Online Giving Days Now Jasmine Terán (Occidental College) and Tonya Oaks Smith (Louisiana Tech University) presented a 12-minute session on “Planning & Hosting Online Giving Days Now” in 2 parts:“Pivoting your 1st Giving Day plans on the fly ”“ Adapting plans for your next Giving Day ” Resources & templates Donors give […]

Posts that Works from the #HEETalkLearn Speakers & Attendees Every week at the Higher Ed Experts’ Free Friday Talk & Learn we have a 10-min session on a given topic, but I also share a quick round up of the best performing posts of the previous week suggested by speakers and attendees along with templates […]